Lead, Community Growth Marketing Manager

GitLab

. Shape SELF's strategy and growth plans to attract the right audiences and strengthen engagement and advocacy .

Posted 11/6/2026full-timeRemote • United States, CanadaSenior💰 $139,200 - $235,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling community programs, leveraging data-driven insights to enhance member engagement and advocacy. Proficient in designing comprehensive member journeys and coordinating cross-functional workflows to ensure seamless event experiences.

Highest-signal resume keywords

Community BuildingEvent PlanningMarketing AutomationCross-Functional CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Community ProgramsMembership ProgramsEvent DeliveryLifecycle MarketingCRM SystemsWeb AnalyticsCampaign MeasurementProgramming StrategyAudience EngagementAutomated Workflows

Soft Skills

Strong Writing SkillsSound JudgmentCollaboration

Tools & Technologies

AI IntegrationMarketing Calendar

Industry Keywords

Member ExperienceCustomer EngagementAdvocacyPeer NetworksEvent Participation

About the role

Key responsibilities & impact

Shape SELF's strategy and growth plans to attract the right audiences and strengthen engagement and advocacy
Lead programming and audience experience for SELF events and chapters, including purpose, format, agenda, speakers, and follow-up
Partner with program operations and event teams on logistics and delivery
Design the full member experience, including automated journeys and cross-functional workflows
Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so programs scale without losing personalization
Build SELF's annual programming and marketing calendar
Coordinate community experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities
Use AI to automate workflows, understand member feedback, personalize content, and support decision-making while reviewing outputs and handling member data responsibly
Partner with Sales and Customer Success to identify priority accounts and customer champions
Build paths for members, speakers, and peer leaders to join and contribute to community programs
Collaborate with executive teams, cross-functional partners, and external community partners
Track, measure, and iterate on membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy

Requirements

What you’ll need

Experience building or scaling communities, membership programs, or peer networks
Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey
Understanding of how community, customer engagement, advocacy, and account growth reinforce one another
Experience partnering closely with sales teams to identify priority accounts and customer champions and engage them in relevant programs
Experience planning and delivering both virtual and in-person events, including community events
Ability to connect audience selection, programming, speaker engagement, and follow-up to member value and measurable outcomes
Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement
Strong cross-functional collaboration and writing skills
Ability to use member research, event feedback, engagement data, and marketing results to make decisions and improve programs
Sound judgment and ability to balance ownership of SELF with marketing support for other community programs
Team members are expected to incorporate AI into their daily workflows

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave