Lead Customer Advocacy Manager

. Celebrate GitLab customers and spotlight their achievements by turning successful customers into influential advocates .

Posted 10/15/2026full-timeRemote • Australia, SingaporeSeniorWebsite

Key responsibilities & impact

Celebrate GitLab customers and spotlight their achievements by turning successful customers into influential advocates
Own the day-to-day development and delivery of customer advocacy initiatives across APJ
Build trusted customer relationships and connect customers to references, campaigns, events, and executive engagements
Establish measurable advocacy goals for the region and increase visibility of customer outcomes across go-to-market motions
Partner with sales, pre-sales, marketing, customer success, product, and global teams to develop customer narratives
Create and execute customer references, case studies, speaking opportunities, and advocacy programs across APJ markets
Own the APJ customer story, reference, and proof library and associated pipeline
Manage the customer advocacy lifecycle, from advocate recruitment through ongoing relationship management
Define and track advocacy participation, reference fulfillment, pipeline influence, and customer-story impact
Coordinate advocacy requests supporting strategic global and regional initiatives
Adapt engagement and storytelling to varied APJ markets, cultures, and customer contexts
Continuously improve programs, content formats, and engagement models using customer feedback and program data

What you’ll need

Experience building or delivering customer advocacy, customer marketing, customer reference, or related customer story programs in enterprise technology or SaaS
Strong history of creating impactful customer stories and proof, and an advanced understanding of the customer reference lifecycle
Track record coordinating across multiple markets, with an understanding of considerations involved in serving APJ customers
Strong cross-functional collaboration skills and ability to influence sales, marketing, customer success, and other stakeholders without direct authority
Excellent communication and relationship-building skills, including engaging confidently with executive stakeholders on business and technical topics
Strong program management skills, including prioritizing competing requests, coordinating details across teams, and delivering reliably in a changing environment
Ability to work autonomously and asynchronously in a fully remote environment
Ability to define and report on program performance, including customer participation, reference support, pipeline influence, and other regional measures

Comp & perks