Principal Growth Marketing Strategist

GitLab

. Run Growth Marketing's operating rhythm, including goals, business reviews, planning cycles and metrics inspection .

Posted 11/6/2026full-timeRemote • United States, CanadaLead💰 $152,800 - $259,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B Software Marketing, with a strong focus on managing large program budgets and go-to-market strategies. Proficient in cross-functional project management, AI fluency, and effective communication with senior leadership.

Highest-signal resume keywords

B2B Software Marketing ExperienceCross-Functional Project ManagementAI Tool ProficiencyBudget ManagementConcise Writing and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget ManagementP&L AnalysisPipeline ReportingGoal FrameworksBusiness ReviewsPlanning CyclesAI FluencyMarketing OperationsDigital MarketingProduct-Led Growth

Soft Skills

Influence Without AuthorityDiscretionClear Verbal CommunicationConcise Writing

Tools & Technologies

GitLabAI Tools

Industry Keywords

Demand GenerationField MarketingPartner MarketingLifecycle MarketingSubscription Business Models

About the role

Key responsibilities & impact

Run Growth Marketing's operating rhythm, including goals, business reviews, planning cycles and metrics inspection
Track commitments across the leadership team between 1:1s with the VP
Own strategic projects without a single functional home, including scoping, assigning ownership and delivery
Hold the team budget picture, prepare trade-offs with recommendations and act within delegated authority
Represent Growth Marketing on the VP's behalf in pipeline reviews, cross-functional planning and partner conversations
Unblock functional leaders or stage issues for efficient resolution
Serve as a thinking partner to functional leaders
Partner with marketing's AI Transformation Owner to make AI adoption visible, measured and progressing
Prepare the VP for executive updates, leadership materials, keynotes, customer and partner meetings

Requirements

What you’ll need

Extensive experience in B2B software marketing with senior leadership experience
Owned a marketing function, a large program budget or a go-to-market motion, with accountability for a pipeline or revenue number
Breadth across demand and digital, field and events, lifecycle or product-led growth, partner marketing and marketing operations
Track record of landing cross-functional projects through influence rather than authority
Comfortable reading a P&L, pipeline report and budget model
Understanding of consumption and subscription business models
Experience with goal frameworks, business reviews and planning cycles
Hands-on AI fluency; daily use of AI tools and experience building or configuring something with them
Concise writing and clear verbal briefs; comfort presenting to and being questioned by VPs and C-level leaders
Discretion handling confidential people, budget and strategy information
Familiarity with developer, DevOps or platform engineering audiences, or ability to get there fast
Ability to use GitLab
Ability to travel occasionally for events and leadership offsites

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave