Senior Lifecycle Marketing Manager

GitLab

. Plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline .

Posted 11/10/2026full-timeRemote • United States, CanadaSenior💰 $115,200 - $194,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, including planning and optimizing automated nurture journeys and integrated campaigns. Proficient in using data-driven insights to enhance email performance and stakeholder collaboration.

Highest-signal resume keywords

Lifecycle Marketing ExperienceMarketo ProficiencyEmail Campaign OptimizationData Analysis for Funnel PerformanceStakeholder Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingEmail MarketingCRM ManagementAutomated WorkflowsSegmentationCampaign PlanningPerformance TrackingHTML/CSSABM StrategiesData-Driven Decision Making

Soft Skills

Written CommunicationCross-Functional CoordinationAttention to Detail

Tools & Technologies

MarketoIterable

Industry Keywords

B2B SaaSGrowth MarketingEmail Best PracticesMQL ConversionIntegrated Campaigns

About the role

Key responsibilities & impact

Plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline
Build and optimize automated nurture journeys and triggered emails using segmentation and personalization
Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews
Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars
Create targeted programs for priority accounts, industries, and competitive segments
Decide which prospects go to Sales, remain in nurture, or are excluded; coordinate suppression, cadence, and routing with Marketing Ops
Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs
Track progression, MQL conversion, and pipeline performance; run tests to improve results
Apply email best practices for copy, cadence, deliverability, and QA, and share learnings with the team
Report to the Senior Manager, Lifecycle Marketing & Growth GTM and work alongside a Staff Lifecycle Marketing Manager

Requirements

What you’ll need

5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS technology company
Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization
Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows
Experience using email and funnel performance data to recommend and make improvements, not only to report results
Strong written communication, stakeholder management, and cross-functional coordination skills, with the confidence to bring a point of view to partners
High attention to detail across audience logic, campaign setup, QA, localization, and reporting
Familiarity with HTML/CSS for email troubleshooting is a plus
Bonus points for experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave