Senior Product Manager, CRM – GTM Systems

GitLab

. Define, own, and maintain the multi-quarter internal product roadmap for the Lead-to-Opportunity domain and broader GTM technology stack integrated with Salesforce .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $104,800 - $176,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce product management and business systems analysis, with a strong focus on Lead-to-Opportunity processes and multi-quarter product roadmaps. Capable of leading cross-functional initiatives, mentoring teams, and driving data-driven decision-making.

Highest-signal resume keywords

Salesforce Product ManagementLead-To-Opportunity ProcessesAPI DesignMentoring AnalystsData Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap ManagementUser Story WritingAcceptance Criteria DefinitionData ModelingLead ScoringLead RoutingQuoting Process UnderstandingIntegration PatternsBusiness Process DesignSuccess Metrics Reporting

Soft Skills

Excellent CommunicationAbility to Operate in AmbiguityStakeholder AlignmentMentoringDriving Structure

Tools & Technologies

Salesforce Sales CloudMarketoHubSpotPardotAI-Assisted Development Workflows

Industry Keywords

GTM Technology StackRevOpsMarketing AutomationData EnrichmentIntent Providers

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define, own, and maintain the multi-quarter internal product roadmap for the Lead-to-Opportunity domain and broader GTM technology stack integrated with Salesforce
Translate Marketing, Sales Development, RevOps, and GTM leadership strategy into prioritized system capabilities with outcomes and success metrics
Drive quarterly planning with Engineering Managers and BSAs
Maintain process maps, lead lifecycle flows, and decision logs
Serve as the primary product voice for L2O and GTM Systems initiatives
Lead discovery, requirements workshops, business process design, and stakeholder alignment sessions
Mentor BSAs in product thinking, requirements structuring, acceptance criteria, and roadmap communication
Lead initiatives end-to-end from discovery through launch and post-launch measurement
Write user stories, acceptance criteria, and lead-flow/data-flow diagrams
Manage backlog intake, triage requests, and defend prioritization decisions
Define and report success metrics including lead response time, routing accuracy, conversion rate, data quality, and adoption
Identify and de-risk dependencies across adjacent domains
Own UAT strategy and acceptance criteria
Partner with architects and engineering managers on Salesforce and MarTech integration design, API design, data modeling, and integration patterns
Maintain domain-level roles and responsibilities clarity across technical managers, BSAs, and adjacent pods

Requirements

What you’ll need

7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations technology roles, with demonstrated growth into product ownership
Strong working knowledge of Lead-to-Opportunity processes, including lead capture, scoring, routing, and conversion
Hands-on familiarity with Salesforce Sales Cloud and marketing automation platforms such as Marketo, HubSpot, or Pardot
Familiarity with lead scoring and routing tools, and data enrichment or intent providers
Good understanding of quoting process
Experience owning and communicating multi-quarter internal product roadmaps to senior business and technology stakeholders
Experience leading initiatives end-to-end with multiple stakeholders and competing priorities across Marketing and Sales
Technical fluency in API design, data model decisions, and integration trade-offs
Experience mentoring or upskilling analysts and BSAs
Excellent written and verbal communication
Ability to operate in ambiguity and drive structure
Experience with AI-assisted development workflows, data governance and compliance for lead data, or prior people-management experience

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave