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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building performance-based strategies for high-traffic B2B SaaS websites, with a focus on experimentation roadmaps, content governance, and collaboration across design, content, and engineering teams. Proficient in leveraging analytics and AI to enhance web workflows and drive measurable conversion metrics.
Highest-signal resume keywords
B2B SaaS Website StrategyExperimentation Roadmap DevelopmentContent Management SystemsTechnical SEOAI Integration in Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Website Launch ManagementConversion Metrics DefinitionA/B TestingInformation ArchitectureContent Governance
Soft Skills
Influential LeadershipAsynchronous CommunicationCollaboration
Tools & Technologies
CMSUX Design ToolsMarketing Analytics Platforms
Industry Keywords
Performance-Based StrategyPipeline GoalsLocalizationContent ContributorsHigh-Traffic Websites
About the role
Key responsibilities & impact- Build a performance-based strategy and quarterly roadmap for about.gitlab.com tied to pipeline and self-serve trial goals
- Align Marketing leadership and partners around the website strategy
- Set the experimentation roadmap and manage the optimization program with UX Design
- Own launch page production for major product launches and events from calendar and brief through launch readiness and post-launch cleanup
- Set direction for information architecture and content governance
- Represent content contributors on the CMS roadmap and bring AI into workflows with human-review guardrails
- Partner with localization content managers so learnings flow between English and localized sites
- Define success metrics including conversion, site-sourced pipeline, test velocity, win rate, and on-time launches
- Report progress to Marketing leadership
- Lead through a dedicated team of UX design, technical SEO, AEO, marketing analytics, content, paid and campaigns specialists, partnering with Marketing Engineering
Requirements
What you’ll need- Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors
- A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift
- Experience running website launches across design, content, product marketing and engineering teams
- Skill at turning analytics, research and A/B test results into clear priorities
- Ability to lead through influence and build credibility with designers, engineers and marketers
- Technical fluency with modern websites and content management systems; production coding is not required
- Curiosity about AI and experience using it to improve content or web workflows
- Clear, concise asynchronous writing and ability to thrive in GitLab's all-remote, handbook-first culture
- Bonus: experience marketing to developers, running localized sites, or working with technical SEO and AEO
Benefits
Comp & perks- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave