Principal Product Designer

Gitwit

. Set and hold the visual and interaction quality standard for the studio's products .

Posted 10/13/2026full-timeTulsa • Oklahoma • United StatesLead💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product design with a focus on AI-native interaction design, including the ability to lead projects from concept through launch while synthesizing user research and feedback into actionable design decisions.

Highest-signal resume keywords

Product DesignAI-Native Interaction DesignPrototypingCross-Functional CommunicationUser Research Synthesis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

TypographyLayoutHierarchyColorInteraction DesignDesign SystemsUser TestingDesign PrototypingDecision MakingTradeoff Analysis

Soft Skills

CuriosityCollaboration

Industry Keywords

AI WorkflowsProduct ExperienceZero to One Product DesignUser LearningEdge CasesFailure StatesHuman ReviewApproval MomentsFallback PathsDesign Discipline

About the role

Key responsibilities & impact

Set and hold the visual and interaction quality standard for the studio's products
Lead zero-to-one product design for new AI products from blank canvas through first launch and iteration
Resolve states, edge cases, and interaction details
Design AI workflows involving changing outputs, uncertainty, human review, approval moments, fallback paths, and next steps
Generate design directions, weigh tradeoffs, make decisions, and explain reasoning
Prototype quickly to test assumptions before overbuilding
Translate user observation, research, and usage signals into hypotheses, experiments, and design decisions
Collaborate with product strategists, researchers, engineers, designers, and venture leaders
Establish reusable design discipline across the studio
Capture and share learnings about AI review, correction, approval, uncertainty, failure states, and user trust
Own product experience from concept through prototype, launch, user learning, iteration, and handoff to founding teams
Create design systems, flows, resolved states, edge cases, and engineer-ready specifications
Run lightweight user tests and experiments and convert early signals into prioritized iterations

Requirements

What you’ll need

5+ years in product design, hands-on and deep in the craft
Experience taking products from zero to one
Portfolio of work that showcases experience
Strong command of typography, layout, hierarchy, color, and interaction
Product judgment under uncertainty; ability to generate directions, weigh tradeoffs, make decisions, and define what would prove them wrong
Experience with AI-native interaction design and non-deterministic workflows
Ability to synthesize interviews, observations, research, and usage signals into product decisions
Clear cross-functional communication with engineers, strategists, researchers, and venture leaders
Genuine curiosity about how AI is reshaping product design
Willingness to work with regular in-person presence in Tulsa or Bentonville; relocation may be required
Portfolio link or website and resume required

Benefits

Comp & perks

Competitive salary
Meaningful equity in every venture the studio builds
8 weeks off per year: 5 weeks vacation + 3 weeks paid holidays
Excellent health, vision, and dental insurance, with 99% of employee premiums paid
401(k) with 4% match
Life insurance
Paid parental leave
Cell phone reimbursement
Monthly parking stipend
Weekly team lunches
Dog-friendly office
High-trust, high-autonomy culture
Chance to work on multiple high-impact ventures each year
Private office and collaborative workspaces
Flexible work from home when needed