Senior Manager, Marketing Strategy – Operations

GiveDirectly

. Serve as the strategic right-hand implementer to the VP of Marketing .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $120,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading complex cross-functional marketing initiatives, managing large budgets, and implementing strategic marketing operations. Proficient in analyzing performance metrics and leveraging insights to drive growth and organizational change.

Highest-signal resume keywords

Cross-Functional Initiative LeadershipMarketing Budget ManagementStrategic Planning and OKR DisciplineLifecycle Marketing and Digital MarketingProgram Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBudget ForecastingData AnalysisProject ManagementPerformance Metrics DefinitionAI AutomationLifecycle MarketingSEOContent MarketingB2B and B2C Marketing

Soft Skills

Organizational SkillsDetail-OrientedPresentation SkillsStakeholder AlignmentCandid Feedback

Tools & Technologies

Marketing Technology StackProject Management ToolsData Analytics ToolsCRM SystemsCommunication Platforms

Industry Keywords

GTM OperationsSaaS MarketingDigital MarketingAmbassadorsPaid ChannelsSocial MediaContent CreationThought LeadershipEvents ManagementVendor Management

About the role

Key responsibilities & impact

Serve as the strategic right-hand implementer to the VP of Marketing
Design and operate the marketing operating system across content, media, social, paid, ambassadors, web, campaigns, and automation
Lead complex cross-functional marketing projects from problem definition through design, launch, testing, iteration, and scaling
Provide hands-on support or ownership for high-priority marketing projects
Partner with marketing leadership to propose, prioritize, and scope the project portfolio
Define success metrics and test plans, report results candidly, document learnings, build playbooks, and hand off to permanent owners
Own annual and quarterly planning and OKR discipline, translating strategy into priorities, milestones, and measurable outcomes
Analyze marketing performance, trends, and customer insights to identify growth levers
Lead organizational change, including transition to AI-enabled ways of working
Own marketing budget and headcount planning with Finance, including integrated resource plans and tradeoff recommendations
Partner with the People Team on headcount planning and scaling hiring plans
Manage marketing vendor evaluations, procurement, and onboarding of new tools
Manage the leadership operating rhythm, including staff meetings, business reviews, offsites, extended leadership meetings, all-hands, and retreats
Act as strategic thought partner and advisor to marketing leadership
Provide candid feedback to executive leadership and support stakeholder alignment, team management, and execution

Requirements

What you’ll need

5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, marketing/growth, or GTM operations
Experience with a wide range of marketing tactics and channels, including lifecycle marketing, SEO, SMS and push, paid channels, social, content and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, and segmentation
First-principles thinking and ability to break complex processes into parts, decide what to change, automate with AI, or keep human, and connect insights across functions
Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
Highly organized and detail-oriented, with strong program management skills
Experience with large marketing budgets, including forecasting, budgeting, headcount planning, and investment tradeoffs
Experience with hiring, recruiting, and onboarding operations
Excellent presentation skills and experience building executive-level decks
Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
Familiarity with common marketing technology stack tools
Must be able to travel approximately 2–5 times per year to a country of operation
Must be based in one of the listed eligible countries and have appropriate employment authorization; GiveDirectly cannot sponsor or take over sponsorship of employment visas in the U.S. or U.K.

Benefits

Comp & perks

Annual benefits stipend: $21,393 in the United States, £2,760 in the United Kingdom, or $8,454 in Kenya
10% bonus target
Fully remote work
Referral reward of $3,000 for a Senior Manager or above role, or $500 for a Manager role, paid if the referral is hired
Reasonable accommodations during the application, interview, and employment process
Equal opportunity employment
Professional development and growth through high ownership and responsibility
Team retreats, meetings, and field visits