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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and strategy, with a strong focus on SEO optimization, performance analytics, and effective communication across cross-functional teams. Proficient in managing content workflows and delivering high-quality content that aligns with marketing goals.
Highest-signal resume keywords
Content MarketingSEO Best PracticesAnalytics Tools (GA4, Google Search Console)CMS Platforms (WordPress, Webflow)Strong Writing and Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyKeyword ResearchContent OptimizationPerformance ReportingCampaign Execution
Soft Skills
Project ManagementCollaborationStakeholder CommunicationCreative Problem Solving
Tools & Technologies
SEMrushMozJiraConfluenceSlack
Industry Keywords
Content DeliverablesBrand VoiceTraffic GrowthEngagementDomain Authority
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own the successful development and execution of content deliverables supporting marketing and business goals
- Create content that drives traffic growth, engagement, and campaign performance
- Develop content communicating Givelify’s value proposition and reflecting its brand voice and tone
- Optimize content for search and AI discovery to improve visibility, domain authority, and performance
- Apply content frameworks across channels
- Support campaigns and content strategies with high-impact, timely content
- Report on and evaluate content performance using KPIs and basic analytics
- Write, edit, refresh, and optimize blogs, emails, presentations, and campaign assets
- Conduct keyword research, SEO audits, and content updates
- Load, manage, and optimize content in CMS platforms
- Lead stakeholder review sessions, gather input, and incorporate feedback
- Manage content workflows, document processes, and communicate progress
- Collaborate with Creative to scope and request design assets
- Interview experts, giving-community members, and stakeholders to develop stories
- Assist with content planning, campaign execution, and performance reporting
- Report to the Content Marketing Manager and collaborate with Creative, Customer Marketing, Product Marketing, Brand, and other cross-functional teams
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, journalism, English, or a related field
- 3–5 years of experience in content marketing, content strategy, or a related role
- Strong writing and editing background across persuasive, technical, and other content types
- Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
- Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
- Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
- Understanding of basic marketing principles and content strategy fundamentals
- Experience working cross-functionally and incorporating stakeholder feedback
- Ability to clearly articulate ideas through strong writing and thoughtful presentations
- Ability to manage multiple projects, prioritize effectively, follow established processes, and deliver high-quality content on time
Benefits
Comp & perks- Competitive pay
- Full benefits to help care for you today and in the future
- Amazing perks, including flexible PTO
- Virtual-team work environment