Senior Product Marketing Manager

Givelify

. Build out a world-class product marketing discipline .

Posted 10/8/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing fundamentals, including product positioning, messaging development, and go-to-market strategy. Proven ability to lead cross-functional projects and utilize data-driven insights to drive product adoption and growth in consumer technology or two-sided marketplace environments.

Highest-signal resume keywords

Product Marketing FundamentalsGo-To-Market StrategyCustomer InsightsProject ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchProduct Messaging DevelopmentKPI TrackingCompetitive AnalysisGrowth Strategy Development

Soft Skills

Excellent Communication SkillsEffective CollaborationStrategic ThinkingCustomer EmpathyOwnership Mentality

Certifications & Qualifications

Certification in Product MarketingCertification in Customer Marketing

Industry Keywords

Consumer TechnologyTwo-Sided MarketplaceHypothesis-Based TestingPricing and MonetizationProduct Launch

About the role

Key responsibilities & impact

Build out a world-class product marketing discipline
Shape product positioning, messaging, and go-to-market strategies
Lead high-profile projects contributing to company growth
Collaborate cross-functionally to launch and grow existing, new, and emerging products in a two-sided marketplace
Own product launch, activation, and adoption success using KPIs including product usage, NPS, ARPU, LTV, and percentage of consistent givers
Conduct primary and secondary customer and market research
Collect and analyze customer feedback to inform product, messaging, and go-to-market improvements
Conduct competitive analysis to identify trends and opportunities
Translate customer and market insights into actionable growth strategies
Identify business opportunities, refine root problems, prioritize solutions, build roadmaps, and design validation tests
Develop product positioning, messaging, and messaging frameworks
Lead go-to-market strategies and success criteria for product launches and updates
Equip marketing, business development, sales, and customer success teams with knowledge, processes, and collateral
Track, report, and optimize performance using qualitative and quantitative data
Build and lead large cross-functional projects
Prioritize and organize work to meet deadlines and document progress

Requirements

What you’ll need

Bachelor's Degree required at a minimum
5+ years of relevant product marketing manager experience
7+ years of total experience
Strong experience in product marketing fundamentals, including consumer insights, market research, product messaging development, and go-to-market strategy building
Experience working in consumer technology organizations or two-sided marketplaces
Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities
Strategic thinker with a logical, evidence-based approach to driving decisions
High ownership mentality
Excellent communication skills, including explaining complex topics simply
Effective collaboration with cross-functional teams and senior stakeholders
Outstanding project management skills, including prioritizing and managing multiple projects and deadlines
MBA or MS in marketing or business is a plus
Certification(s) in product or customer marketing is a plus
Experience in hypothesis-based test-and-learn growth approach is a plus
Experience in pricing and monetization is a plus

Benefits

Comp & perks

Competitive pay
Full benefits to help care for you today and in the future
Flexible PTO
Amazing perks
Opportunity to put passion and purpose front and center
Virtual team / remote work environment