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Glanbia

DTC Analytics & Insights Manager

Glanbia

. Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints .

Posted 10/17/2026full-timeDowners Grove • Illinois • United StatesMid-LevelSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in digital analytics, including performance measurement and reporting across various consumer touchpoints. Proficient in utilizing data to drive strategic decisions, optimize customer engagement, and enhance retention and conversion metrics.

Highest-signal resume keywords
Expert Knowledge Of Google Analytics (GA4)Strong Working Knowledge Of Shopify And Shopify AnalyticsProficiency With SQL And Experience Querying Large DatasetsExperience With Data Visualization Tools Such As Tableau, Power BI Or Looker StudioStrong Experience In Digital Analytics And Ecommerce Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital AnalyticsEcommerce AnalyticsCustomer InsightsPerformance MeasurementData QueryingBehavioral AnalyticsData ManipulationTest DesignPerformance AnalysisSegmentation
Soft Skills
Business AcumenCuriosityLeadership
Tools & Technologies
Google Analytics (GA4)ShopifyShopify AnalyticsTableauPower BILooker StudioSQLBigQueryDatabricksFullStory
Industry Keywords
DTC Performance MeasurementCustomer AcquisitionRetentionEngagement MetricsConsumer PrivacyData GovernanceCRM PerformanceLifecycle MarketingDigital Consumer TouchpointsAd Hoc Analysis

Tech Stack

Tools & technologies
BigQueryCloudSQLTableau

About the role

Key responsibilities & impact
  • Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints
  • Monitor revenue, traffic, conversion, AOV, customer acquisition, retention, repeat purchase and engagement metrics
  • Identify performance drivers and surface opportunities, risks and recommended actions
  • Develop executive-ready scorecards and narratives communicating performance, business impact and next steps
  • Conduct ad hoc analysis to support key business questions and strategic decisions
  • Analyze end-to-end consumer journeys to identify friction points and improve engagement and conversion
  • Use quantitative and behavioral data to inform website, content, merchandising and user experience recommendations
  • Own the DTC test-and-learn measurement framework, including test design, success criteria, performance analysis and recommendations
  • Partner with DTC and cross-functional teams to prioritize optimization and testing roadmaps
  • Capture and share learnings across brands
  • Measure CRM and lifecycle performance across campaigns, automated journeys, segmentation and personalization
  • Analyze customer behavior to improve retention, repeat purchase, subscription performance and customer lifetime value
  • Connect CRM engagement with website and commerce behavior
  • Partner with Technology and Data teams to access, connect and analyze data across multiple sources and platforms
  • Establish measurement plans and success criteria for initiatives, launches and digital experiences
  • Serve as DTC analytics subject matter expert and strategic partner to DTC, Brand, CRM, Technology, Finance and other stakeholders
  • Independently query and manipulate data to answer complex business questions
  • Translate complex analyses into actionable recommendations for working teams and senior leadership
  • Support consumer privacy and data governance requirements with Legal, Technology and Data teams

Requirements

What you’ll need
  • 4 year -BA/BS degree in Analytics, Marketing, Business, Economics or a related field, or equivalent relevant experience
  • 5+ years of experience in digital analytics, ecommerce analytics, marketing analytics, customer insights or a related field
  • Expert knowledge of Google Analytics (GA4)
  • Strong working knowledge of Shopify and Shopify Analytics required
  • Strong experience with data visualization and reporting tools such as Tableau, Power BI or Looker Studio
  • Proficiency with SQL and experience querying large datasets
  • Experience with BigQuery, Databricks or similar cloud data platforms
  • Working knowledge of eCommerce platforms, preferably Shopify
  • Experience with behavioral analytics tools such as FullStory
  • Working knowledge of CRM/lifecycle marketing platforms and associated performance measurement
  • Strong technical and analytical capabilities with business acumen, curiosity and leadership

Benefits

Comp & perks
  • Annual bonus
  • Staff discounts
  • Generous family leave policy
  • Health & dental plan
  • 401K
  • Continuous learning through an on-demand learning platform
  • Career development on a global stage