Digital Demand Generation Manager

Glia

. Lead the virtual events and webinar strategy as the end-to-end strategist, producer, and marketer for live digital programs .

Posted 10/21/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading end-to-end webinar programs, including planning, execution, and optimization of digital marketing strategies. Proficient in managing performance advertising and utilizing tools like LinkedIn Campaign Manager and Google Ads to drive demand generation.

Highest-signal resume keywords

End-To-End Webinar ManagementB2B Marketing ProgramsLinkedIn Campaign ManagerGoogle Ads OptimizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationWebinar ProductionCampaign TrackingPerformance AdvertisingEvent Logistics Management

Soft Skills

Attention To DetailInterpersonal CommunicationProblem-SolvingOrganizational SkillsCustomer-Service Mindset

Tools & Technologies

SalesforceMarketoGoogle WorkspaceAsanaZoom

Industry Keywords

SaaSBankingLead Quality MonitoringContent SyndicationMultichannel Promotion

About the role

Key responsibilities & impact

Lead the virtual events and webinar strategy as the end-to-end strategist, producer, and marketer for live digital programs
Plan, schedule, and execute a high-performing webinar schedule
Manage pre- and post-production logistics, including event landing pages, speaker preparation, rehearsals, technology checks, live moderation, and audience Q&A
Build multichannel promotional strategies using email cadences, paid social, and internal promotion
Lead post-webinar follow-up workflows and repackage recordings into evergreen lead assets
Direct and optimize paid acquisition channels with an outside agency, including LinkedIn Ads, Google Search/Display, and retargeting
Manage performance advertising spend and optimize CPL and CPA
Test ad creative, messaging, and audience targeting
Select, negotiate with, and manage content syndication partners and publishers
Distribute whitepapers, ebooks, and recorded webinars
Monitor syndicated lead quality and ensure compliance with ICP standards before passing leads to Revenue Operations
Identify opportunities to streamline event tasks using AI tools and automated workflows

Requirements

What you’ll need

3-5+ years of experience in B2B marketing programs and demand generation
SaaS and/or banking experience is a plus
Experience owning and running end-to-end webinar programs from platform set-up to live production
Hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads
Exceptional project management and organizational skills
Strong attention to detail and ability to manage multiple event timelines simultaneously
Action-oriented problem-solving ability in fast-paced environments
Great interpersonal and written communication skills
Customer-service mindset when working with internal stakeholders and external vendors
Familiarity with Salesforce, Marketo, Google Workspace, Asana, and Zoom

Benefits

Comp & perks

Opportunities for career growth and skill development in field and experiential marketing
Competitive compensation and benefits
People-first culture that values growth, connection, and authenticity
Innovative, supportive marketing team
Fast-growing SaaS company environment