Senior Brand Consultant, PR & Influencer

Glossier, Inc.

. Help accelerate Glossier's cultural and PR relevance, creator ecosystem, and breakthrough marketing initiatives .

Posted 11/5/2026contractRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing earned-first cultural amplification strategies and building meaningful relationships with creators and influencers. Capable of originating high-impact brand moments and collaborations that resonate within cultural communities.

Highest-signal resume keywords

Cultural Amplification Strategy DevelopmentCreator Relationship ManagementPress Strategy LeadershipCollaborative Marketing ExecutionCultural Community Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Moment OriginationCreator-Led StorytellingCultural Collaboration DevelopmentInnovative Campaign ActivationStrategic Marketing Planning

Soft Skills

Creatively MindedExceptional Cultural InstinctsCollaborative TeamworkFresh InspirationTrend Identification

Industry Keywords

Beauty MarketingCultural PartnershipsInfluencer MarketingCommunity InitiativesCultural Relevance

About the role

Key responsibilities & impact

Help accelerate Glossier's cultural and PR relevance, creator ecosystem, and breakthrough marketing initiatives
Develop and help activate an earned-first cultural amplification strategy for an upcoming launch
Identify unexpected creators, talent, cultural partners, and communities to bring campaigns to life
Originate high-impact brand moments, partnerships, and activations that drive conversation, organic advocacy, and cultural relevance
Lead press strategy in partnership with external agency partners
Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams on launch planning
Help build Glossier's approach to creators and influencers beyond transactional partnerships
Identify emerging cultural voices and tastemakers across relevant cultural communities
Develop creator-led storytelling, organic advocacy, and innovative collaborations
Partner with the existing influencer team to elevate strategic thinking and unlock opportunities
Partner with the CMO on reinforcing the brand narrative
Identify opportunities for Glossier to show up in culture beyond traditional product launches
Develop cultural collaborations, community initiatives, and brand platforms that deepen emotional connection with consumers
Explore how Glossier's flagship stores can become cultural and community destinations through partnerships and programming
Bring fresh inspiration, emerging trends, and outside perspectives to challenge conventional beauty marketing approaches

Requirements

What you’ll need

Strategic, creatively minded marketer with exceptional cultural instincts
Deep relationships across creators, talent, and emerging cultural communities
Track record of turning ambitious brand ideas into meaningful cultural moments
Experience developing earned-first cultural amplification strategies
Experience identifying creators, talent, cultural partners, and communities
Experience leading press strategy with external agency partners
Experience collaborating with Brand Marketing, Influencer, PR, Social, and Creative teams
Experience building meaningful, sustained creator and influencer brand relationships
Knowledge of beauty, fashion, art, music, lifestyle, and adjacent cultural communities
Ability to develop creator-led storytelling, organic advocacy, and innovative collaborations
Ability to develop cultural collaborations, community initiatives, and brand platforms
Ability to bring fresh inspiration, emerging trends, and outside perspectives to beauty marketing