Marketing Intern

GM Financial

. Execute high-profile marketing initiatives aligned with business needs and customer experience goals .

Posted 10/27/2026internshipIrving • Texas • United StatesEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong communication skills and the ability to collaborate effectively with cross-functional teams to execute marketing initiatives. Proficient in utilizing AI tools to enhance marketing strategies and improve workflow efficiency while adhering to ethical standards.

Highest-signal resume keywords

Strong Written And Verbal Communication SkillsExperience Integrating AI Into WorkflowsFamiliarity With AI-Assisted ResearchProficient In Microsoft Office SuiteCurrent Student Pursuing A Bachelor's Degree In Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Effectiveness MeasurementB2C/B2B Marketing StrategiesAI Tools UtilizationContent GenerationData Protection Understanding

Soft Skills

Self-MotivatedDetail OrientedAbility To Prioritize TasksTeam CollaborationPresentation Skills

Tools & Technologies

Microsoft Office SuiteMicrosoft Copilot

Industry Keywords

Marketing InitiativesStakeholder CommunicationConsumer TouchpointsEthics In AIInternship Experience

About the role

Key responsibilities & impact

Execute high-profile marketing initiatives aligned with business needs and customer experience goals
Collaborate with cross-functional teams to deliver campaigns and initiatives on time
Partner with product managers and marketing teams to plan and implement strategies for products and consumer touchpoints
Build and manage communications with key stakeholders and influencers supporting B2C/B2B strategies
Influence prioritization of marketing initiatives to drive business results
Participate in planning the future direction of B2C/B2B channels and features
Measure, assess, and report on campaign effectiveness and supporting assets
Translate organizational vision and goals into a roadmap of marketing features and enhancements
Gain hands-on marketing experience through stimulating projects and exposure to industry initiatives

Requirements

What you’ll need

Strong written and verbal communication skills; ability to give presentations and communicate with business leaders
Comfortable with Microsoft Office Suite (Word, PowerPoint, Excel and Teams)
Self-motivated, detail oriented, and able to prioritize tasks to meet deadlines
Ability to work independently or in a team setting
Ability to use AI tools such as Microsoft Copilot
Skills in evaluating AI outputs for accuracy, compliance, and bias
Experience integrating AI into workflows to improve efficiency or insights
Familiarity with AI-assisted research, summarization, and content generation
Understanding of responsible AI use, including ethics and data protection
Must commit to working 40 hours for 11 consecutive weeks during May 26–August 6, 2027
Must participate in all GMF-sponsored events for interns
Current student pursuing a Bachelor's degree or higher from an accredited college or university in Marketing, Business, or Communications
At least one semester remaining upon start of the internship
Minimum overall GPA of 3.0 on a 4-point scale
Junior or Senior classification preferred
Previous internships preferred
GM Financial does not provide immigration-related sponsorship for this role

Benefits

Comp & perks

Paid full-time summer internship
11 weeks of work experience
Executive and peer networking opportunities
Independent and team project experiences
Philanthropic activities
Career development
Opportunity to apply for full-time career positions
Competitive pay
Flexible hybrid work environment
GMF-sponsored intern events