Paid Media Specialist

Go Maverick Group

. Manage, monitor, and optimize paid media campaigns across Meta, LinkedIn, and Google Ads .

Posted 10/11/2026full-timeCleveland • Ohio • United StatesMid-LevelSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across platforms such as Meta, LinkedIn, and Google Ads, with a strong focus on data analysis and performance improvement. Proficient in using GA4 and other reporting tools to track campaign effectiveness and drive actionable insights.

Highest-signal resume keywords

Paid Media Campaign ManagementMeta Business SuiteGoogle AdsGA4Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationData AnalysisBudget ManagementPerformance ReportingAudience Targeting

Soft Skills

Attention to DetailOrganizationTime ManagementCuriosityInitiative

Tools & Technologies

LinkedIn Campaign ManagerGoogle Campaign ManagerIn-Platform Reporting Tools

Industry Keywords

Consumer ProductsHigher EducationHealthcareIndustrial Manufacturing

About the role

Key responsibilities & impact

Manage, monitor, and optimize paid media campaigns across Meta, LinkedIn, and Google Ads
Analyze campaign performance and identify opportunities to improve results, efficiency, and return on ad spend
Use in-platform reporting and analytics tools to uncover insights and make data-driven recommendations
Monitor budgets, pacing, audience performance, bidding strategies, and overall campaign effectiveness
Build, maintain, and validate campaign tracking and measurement using GA4 and other reporting tools
Pull and analyze performance data, develop recurring reports, and communicate key findings to internal teams
Collaborate with account service, creative, and media team members to support client goals and campaign success
Traffic digital assets and ensure campaigns are launched accurately and on time
Stay current on platform updates, industry trends, and paid media best practices

Requirements

What you’ll need

3+ years of hands-on paid media experience
Strong working knowledge of Meta Business Suite, LinkedIn Campaign Manager, Google Ads, and GA4
Demonstrated experience with day-to-day campaign execution, optimization, and performance analysis
Experience managing and optimizing campaigns with meaningful budgets and defined performance goals
Ability to analyze data, identify trends, and translate findings into actionable recommendations
Strong attention to detail, organization, and time management
Ability to independently manage daily campaign operations while balancing multiple priorities
Curiosity, initiative, and a drive to continuously improve campaign results
Agency experience (bonus)
Google Campaign Manager experience (bonus)
Experience supporting clients in consumer products, higher education, healthcare, or industrial manufacturing (bonus)

Benefits

Comp & perks

Hybrid role with a mix of in-office collaboration and work-from-home flexibility
Competitive salary
Free downtown parking
Summer Fridays
Full benefits
401k