Email Marketing Analyst

GOAT Digital

. Develop strategic plans for inbound marketing campaigns .

Posted 10/6/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing inbound marketing campaigns, with a strong focus on email marketing strategies and lead-nurturing workflows. Proficient in analyzing performance data and optimizing campaigns using RD Station and Google Analytics.

Highest-signal resume keywords

Email Marketing CampaignsRD Station ProficiencyLead-Nurturing WorkflowsPerformance Data AnalysisGoogle Analytics Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingLead QualificationCampaign OptimizationCopywritingHTML Knowledge

Tools & Technologies

RD StationGoogle Analytics

Industry Keywords

Inbound MarketingKPI MonitoringLead Database ManagementDigital MarketingSEO Knowledge

About the role

Key responsibilities & impact

Develop strategic plans for inbound marketing campaigns
Send and schedule email marketing campaigns
Write copy for email marketing campaigns
Configure, optimize, and manage lead-nurturing workflows and automations
Monitor key KPIs and optimize campaign sends through reporting
Qualify lead databases
Maintain and clean lead databases
Create briefs and content for premium materials
Set up RD Station

Requirements

What you’ll need

Proven experience sending email marketing campaigns using RD Station
Advanced proficiency with the RD Station platform
Knowledge of Google Analytics
Experience planning, creating, and analyzing inbound campaigns and lead-nurturing workflows
Ability to analyze performance data and KPIs
Basic knowledge of other digital marketing areas, including SEO and paid media
Knowledge of HTML (a plus)
Understanding of landing page layouts (a plus)