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GOCOMO

Senior Influencer Marketing Manager – m/f/d

GOCOMO

. Plan, execute, and optimize influencer marketing campaigns with a focus on performance and brand awareness .

Posted 10/27/2026full-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in planning and executing influencer marketing campaigns, with a strong focus on performance optimization and brand awareness. Proficient in budget management and strategic analysis to drive client retention and campaign success.

Highest-signal resume keywords
Influencer MarketingBudget ManagementPerformance Marketing CampaignsClient EngagementSocial Media Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Influencer MarketingProject ManagementCampaign OptimizationBudget ManagementMarket Analysis
Soft Skills
Excellent CommunicationStrong DiplomacyTeam PlayerInitiativeHands-On Mentality
Tools & Technologies
Meta AdvertisingTikTok Advertising
Industry Keywords
Client RetentionCompetitive Landscape AnalysisPerformance MarketingCreator EcosystemPaid Media

About the role

Key responsibilities & impact
  • Plan, execute, and optimize influencer marketing campaigns with a focus on performance and brand awareness
  • Collaborate with Key Account Management to ensure tailored client strategies
  • Prepare weekly updates
  • Prepare for and conduct client meetings
  • Develop long-term client retention initiatives
  • Identify trends and analyze the competitive landscape
  • Derive strategic actions from market and competitor analyses
  • Manage and monitor costs, budgets, and margin targets
  • Act as the liaison between clients, creators, and internal teams
  • Take responsibility for performance marketing campaigns on Meta and TikTok

Requirements

What you’ll need
  • At least 3 years of experience in influencer marketing, project management, or a comparable role
  • Excellent communication skills and a strong ability to engage confidently with clients, creators, and stakeholders
  • Experience in budget management
  • Experience optimizing processes for efficient campaign management
  • Deep understanding of social media, influencer marketing, and paid media
  • Experience managing paid campaigns is a plus
  • Strong diplomacy and tact
  • Team player with a hands-on mentality, initiative, and passion for the creator ecosystem

Benefits

Comp & perks
  • Competitive salary
  • Hybrid working
  • Workation opportunities
  • Flexible working hours
  • State-of-the-art technology and top-of-the-range equipment
  • Transparent feedback culture
  • Personal and professional development opportunities
  • Team events, team retreats, and offsites
  • €50 monthly taxable benefit allowance for personal use
  • Fully covered Urban Sports Club membership (M plan)
  • Company pension scheme (bAV)
  • Dog-friendly office in the heart of Berlin