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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in packaging and brand design with a strong focus on visual craft, including typography, composition, and color systems. Proficient in creating scalable on-pack systems while collaborating effectively with cross-functional teams to meet compliance and sustainability standards.
Highest-signal resume keywords
Packaging DesignBrand DesignAdobe IllustratorTypographyConsumer Presentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignVisual CraftOn-Pack SystemsColor SystemsPrint Production
Soft Skills
CollaborationOrganizationReliabilityStorytellingClear Presentation
Tools & Technologies
Adobe PhotoshopAdobe InDesignFigmaKeynotePowerPoint
Certifications & Qualifications
Bachelor’s in Graphic DesignPackaging Design
Industry Keywords
CPGBeautyFragranceRetailer ComplianceSustainability
About the role
Key responsibilities & impact- Own design for assigned fragrance collections and brand systems across SKUs, sizes, and substrates
- Build distinct visual territories including color palettes, typography, finishes, pattern/illustration, iconography, and layout rules
- Develop designs across luxury, masstige, mass, clean/clinical, vintage apothecary, Y2K/Gen Z, gender-neutral, holiday/gifting, and collaboration styles
- Translate trends and cultural signals into commercially strong, retailer-ready designs
- Create on-pack architecture balancing brand, line, variant, claims, regulatory requirements, beauty, and clarity
- Design comps and mockups for on-pack, secondary, merchandising, e-commerce thumbnails/PDP, and simple POS
- Build concise style guides and toolkits covering logo usage, type systems, color logic, finishes, and layout patterns
- Use finishes and materials such as foil, emboss/deboss, soft-touch, and textures with cost tiers in mind
- Run fast exploration through mood boards, type studies, palette/finish options, and A/B shelf and thumbnail tests
- Present rationale tied to consumer, retailer, and price tier; iterate based on feedback
- Conduct competitive scans and trend maps
- Design in-store merchandising displays per retailer and brand requirements
- Partner with Product Development, Compliance, Packaging Engineering, and Creative to ensure manufacturability
- Annotate design intent and provide build notes
- Prepare organized files, naming, links, and specification notes for production/prepress
- QA hierarchy, legibility, color calls, and dieline fit; support proof reviews
- Share best practices with peers/juniors and contribute to libraries, templates, and checklists
Requirements
What you’ll need- Bachelor’s in Graphic Design, Packaging Design, or related; or equivalent experience
- 5+ years in packaging and brand design (CPG/beauty/fragrance or adjacent), ideally with mass/private label experience
- Strong visual craft: typography, composition, hierarchy, and color systems; portfolio shows breadth across aesthetics and depth of refinement
- Proven ability to turn direction into distinctive, scalable on-pack systems
- Clear presenter and storyteller; can defend choices with consumer and commercial logic
- Collaborative, organized, and reliable under deadlines
- Working knowledge of print/production to design
- Experience with Adobe Illustrator, Photoshop, InDesign (expert)
- Strong knowledge of Figma or Keynote/PowerPoint for guidelines and sell-in
- 3D familiarity (KeyShot, Blender, Cinema 4D, or Adobe Substance/Dimension) for believable mockups is a plus
- Experience directing or collaborating on photography/CG for product and hero imagery
- Exposure to CAD/structural workflows (Esko, ArtiosCAD/Studio)
- Familiarity with retailer compliance and sustainability considerations (materials, coatings, recyclability)
Benefits
Comp & perks- Full time contract through a payroll platform
- Remote work allocated at the client
