Head of Marketing

GoGlobal

. Define and execute the global marketing vision, strategy, and annual operating plan aligned with company growth objectives .

Posted 10/7/2026full-timeRemote • United Kingdom, South Africa, Portugal, Germany, Spain, ItalyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global marketing strategies that drive demand generation and revenue growth, while leading high-performing teams and managing marketing budgets effectively. Proficient in leveraging data-driven insights to enhance campaign performance and align marketing initiatives with business objectives.

Highest-signal resume keywords

Demand GenerationMarketing Strategy DevelopmentDigital Marketing ManagementTeam LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDemand GenerationPerformance MarketingDigital AdvertisingContent MarketingSEOMarketing AutomationLead NurturingCampaign EffectivenessBudget Management

Soft Skills

Stakeholder ManagementAnalytical SkillsDecision-MakingCollaborationCommunication

Tools & Technologies

Google AdsHubSpotMarketing Automation PlatformsDigital Marketing ToolsAnalytics Software

Certifications & Qualifications

MBACIMAMADigital Marketing Certifications

Industry Keywords

B2B MarketingProfessional ServicesOutsourced ServicesEmployer of RecordWorkforce Solutions

About the role

Key responsibilities & impact

Define and execute the global marketing vision, strategy, and annual operating plan aligned with company growth objectives
Drive demand generation and pipeline creation through integrated marketing campaigns and initiatives
Build, lead, and develop a high-performing marketing team focused on measurable business outcomes
Partner with Sales, Partnerships, Portfolio Manager, and Revenue Operations teams on go-to-market alignment
Develop brand awareness, market positioning, and thought leadership within target markets
Oversee content and thought leadership, events and sponsorships, digital marketing and paid advertising, SEO and AEO, marketing automation and lead nurturing, public relations, and promotional campaigns
Establish performance metrics and reporting frameworks for pipeline contribution, campaign effectiveness, and return on investment
Manage marketing budgets and resource allocation
Use data and market insights to improve performance and identify growth opportunities
Collaborate with executive leadership on long-term revenue planning and market expansion
Report to the Chief Revenue Officer

Requirements

What you’ll need

10+ years of marketing experience, preferably in professional services, outsourced services, Employer of Record (EOR), workforce solutions, or other B2B industries
Proven experience developing and executing marketing strategies that generate measurable pipeline and revenue growth
Strong understanding of modern demand generation and performance marketing practices
Experience leading and scaling high-performing marketing teams in a global environment
Demonstrated success managing digital advertising, content marketing, events, SEO, and marketing automation
Strong commercial mindset connecting marketing activities to revenue outcomes
Excellent stakeholder management skills partnering across Sales, Revenue, and Executive Leadership teams
Data-driven approach with strong analytical and decision-making capabilities
Bachelor's degree or equivalent professional experience required
MBA, CIM, AMA, or similar professional marketing qualifications are advantageous
Certifications in digital marketing platforms such as Google Ads, HubSpot, or related technologies are desirable
Experience working in international B2B organizations is highly preferred

Benefits

Comp & perks

Opportunity for all employees to become a partner and share in profits
Diverse, global, and supportive team
Sustainable-growth environment without VC or PE pressure
Career opportunities across international locations
Fully remote work, with hybrid options in some countries
Flexible work arrangements
Monthly financial transparency and access to company financials
Background and reference checks handled as part of the application process, where legally permissible