CRM Analyst II – Also Open to People with Disabilities

GOL Linhas Aéreas

. Plan, develop, and execute performance-driven CRM campaigns .

Posted 10/15/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing CRM campaigns, utilizing data analysis to drive strategic decision-making and optimize customer engagement. Proficient in leveraging tools like SQL and Power BI to analyze performance metrics and enhance relationship management workflows.

Highest-signal resume keywords

CRM Campaign ManagementData AnalysisSQL ProficiencyPower BI ExperienceKPI Tracking

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisCRM Campaign ManagementKPI TrackingSQL ProficiencyPerformance Measurement

Soft Skills

Strategic ThinkingContinuous ImprovementCommunication

Tools & Technologies

SalesforceAdobeResponsysMicrosoft ExcelPower BI

Industry Keywords

Customer LifecycleEngagementChurnLTVROI

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, develop, and execute performance-driven CRM campaigns
Define and track strategic KPIs, such as ROI, LTV, churn, and engagement
Segment the customer base based on data analysis and consumption behavior
Identify opportunities and turn insights into actions that positively impact business results
Develop automated and personalized communication journeys and relationship management workflows
Consider different channels, customer profiles, and stages of the customer lifecycle
Monitor and measure the results of CRM campaigns and workflows
Identify optimization opportunities and drive continuous improvement
Conduct ongoing testing and monitor strategy implementation
Analyze results to adjust strategies, strengthen engagement, and maximize campaign performance
Turn data into more effective relationship strategies through continuous experimentation, results analysis, and ongoing optimization

Requirements

What you’ll need

Bachelor's degree in Engineering, Computer Science, quantitative fields, Marketing, or related areas
Advanced English proficiency
Advanced knowledge of Microsoft Office, especially Excel
Knowledge of SQL for querying, extracting, and analyzing data
Experience with Power BI for building dashboards, monitoring performance indicators, and generating insights
Knowledge of CRM campaign automation and management tools, such as Salesforce, Adobe, Responsys, or similar platforms

Benefits

Comp & perks

Travel benefit, including domestic and international airfare at special discounted rates for you, family members, and friends
Health insurance
Dental insurance
Group life insurance
Meal allowance
Food allowance
Transportation allowance
Wellhub or TotalPass
Partner benefits club with hundreds of participating companies
Birthday day off
Profit-sharing program (PPR)
Hybrid work model: four days on-site and one day remote
Work from home on Fridays