Marketing Analyst II – Copywriter

GOL Linhas Aéreas

. Develop creative concepts and copy for marketing campaigns .

Posted 10/2/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing impactful marketing copy and concepts that align with brand voice and objectives, while effectively collaborating with cross-functional teams. Proficient in adapting messaging for various channels and audiences, ensuring clarity and consistency.

Highest-signal resume keywords

Copywriting For Marketing CampaignsBrand Voice ConsistencyCollaboration With Marketing TeamsProficiency In Microsoft WordAdvanced English And Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingCreative Concept DevelopmentProofreadingAdvertising CommunicationsBranding Knowledge

Soft Skills

Excellent Verbal CommunicationExcellent Written CommunicationAbility To InfluenceTeamwork Skills

Tools & Technologies

TrelloFigmaGoogle Workspace

Certifications & Qualifications

Bachelor’s Degree In MarketingBachelor’s Degree In AdvertisingBachelor’s Degree In Journalism

Industry Keywords

Marketing CampaignsInstitutional CampaignsTarget Audience AdaptationMarket Trends

About the role

Key responsibilities & impact

Develop creative concepts and copy for marketing campaigns
Create concepts, headlines, copy, and scripts for institutional campaigns
Translate company objectives into clear, direct, and impactful messages for emails, landing pages, banners, social media, paid media, and other channels
Ensure consistency in the language and brand voice of GOL, GOLLOG, and Smiles
Adapt messages to the target audience and communication channel
Collaborate with the marketing team, especially art directors, to ensure cohesion between copy and visuals
Participate in the creation of special campaigns and major initiatives, proposing innovative approaches
Proofread copy and final materials before publication
Contribute to new communication formats and campaigns based on market trends
Create persuasive and effective copy for the company’s international positioning, while respecting media space, time, and format limitations
Quickly adapt content based on market changes, strategic direction, and performance results

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Journalism, or a related field
Experience writing copy for campaigns and marketing initiatives
Excellent verbal and written communication skills
Ability to influence
Teamwork skills
Strong command of language, with impeccable grammar and spelling
Knowledge of advertising communications, branding, and brand voice
Ability to interpret briefs and apply broad creative knowledge
Proficiency in Microsoft Word, Trello, Figma, and Google Workspace
Advanced English and Spanish are desirable

Benefits

Comp & perks

Travel Benefit: domestic and international airfare at special discounts for you, family members, and friends
Health insurance
Dental insurance
Group life insurance
Meal voucher
Food allowance
Transportation allowance
Wellhub or TotalPass
Partnership club with hundreds of participating companies
Birthday day off
Profit-Sharing Program (PPR)
Hybrid work model: four days in the office and one day remote