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Product Performance Analyst III, Open to People with Disabilities
GOL Linhas Aéreas. Monitor and analyze app KPIs, including downloads, active users, conversion, retention, churn, usage frequency, sessions, and revenue .
About the role
Key responsibilities & impact- Monitor and analyze app KPIs, including downloads, active users, conversion, retention, churn, usage frequency, sessions, and revenue
- Track the user journey, identifying entry points, engagement, conversion, and drop-off
- Build, update, and ensure the quality of performance dashboards and reports
- Identify relevant variations in metrics, investigating their causes and impacts
- Generate analyses and recommendations to support business and product decisions
- Participate in the planning and monitoring of A/B tests and experiments
- Assess the impact of new features and changes implemented in the app
- Monitor technical indicators that may affect the user experience, such as crashes, errors, load times, and stability
- Collaborate closely with Product, Marketing, and Technology teams
- Diagnose performance deviations, drive improvements in conversion, engagement, and retention, measure impacts, and influence decisions through data
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Technology, Engineering, Data Science, or related fields
- Intermediate English proficiency
- Experience with data analysis, KPI monitoring, and digital performance metrics
- Strong analytical skills, logical reasoning, and a systemic perspective
- Knowledge of app metrics, such as conversion, engagement, retention, churn, and active users
- Knowledge of digital behavior and performance analytics tools, such as Amplitude, FullStory, and/or similar platforms
- Knowledge of project management and documentation tools, such as JIRA, Confluence, and/or similar platforms
- Advanced proficiency in Microsoft Office, especially Excel and PowerPoint
- Ability to turn data into insights and actionable recommendations
- Ability to develop and monitor dashboards, analyze A/B test results, and measure the impact of initiatives
- Strong communication skills and ability to work collaboratively with multidisciplinary teams
- Proactivity, initiative, and flexibility, with a focus on results and continuous improvement
Benefits
Comp & perks- Travel benefit with special discounts on domestic and international airline tickets for you, your family, and friends
- Health insurance
- Dental insurance
- Group life insurance
- Meal voucher
- Food voucher
- Transportation voucher
- Wellhub or TotalPass
- Partnership club with hundreds of participating companies
- Birthday day off
- Profit-Sharing Program (PPR)
- Hybrid work model: four days onsite and one day remote
- Work from home on Fridays