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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing strategies, Channel Management, and KPI analysis to drive sales performance and optimize resource allocation. Proficient in developing promotional campaigns and utilizing market intelligence for effective decision-making.
Highest-signal resume keywords
Trade Marketing Strategy DevelopmentChannel ManagementKPI AnalysisAdvanced Excel SkillsExperience with BI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade MarketingPromotional PlanningPoint-of-Sale ExecutionFinancial AnalysisMarket IntelligenceCategory ManagementSell-in MetricsSell-out MetricsROI MeasurementBudget Management
Tools & Technologies
Power BITableauField Management SystemsSAPArtificial Intelligence Tools
Industry Keywords
Commercial PlanningMerchandisingJoint Business PlansSyndicated Audit DataPerfect Store Indicators
Tech Stack
Tools & technologiesERPTableau
About the role
Key responsibilities & impact- Develop Trade Marketing strategies aligned with business objectives
- Create activation plans, promotional campaigns, and seasonal calendars for sales channels
- Ensure the execution of initiatives, planograms, and merchandising materials (POSM)
- Monitor Perfect Store indicators through field visits
- Monitor and analyze Sell-in, Sell-out, Market Share, Out-of-Stock, ROI, and Distribution KPIs
- Generate reports and dashboards to support decision-making
- Serve as the link between Marketing and Sales
- Develop materials to support negotiations
- Participate in Joint Business Plans (JBPs) with key customers
- Manage the department’s budget
- Measure campaign effectiveness
- Lead continuous improvement projects focused on resource optimization
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Economics, Marketing, Advertising, or a related field
- Postgraduate degree or MBA is a plus, whether in progress or completed
- Solid experience in Trade & Shopper Marketing, Channel Management, Commercial and Promotional Planning, and Point-of-Sale Execution/Merchandising
- Strong knowledge of market intelligence, Category Management, KPI framework development, financial analysis (ROI), and Sell-in/Sell-out metrics
- Advanced Excel skills
- Advanced PowerPoint skills
- Experience with BI tools such as Power BI or Tableau
- Experience working with syndicated audit data from Nielsen, Scanntech, or Kantar
- Experience with field management systems such as Involves, Agile, Neogrid, or similar platforms
- Knowledge of ERP systems, especially SAP, is a plus
- Familiarity with Artificial Intelligence tools such as ChatGPT, Claude, and Copilot for streamlining workflows is a plus
Benefits
Comp & perks- Health Insurance
- Dental Insurance
- Life Insurance
- Meal or Food Allowance
- Transportation Allowance
- Pharmacy Benefit