Middle Media Buyer, Google Ads

GoMining

. Launch, manage, and optimize Google Paid Search campaigns worldwide.

Posted 9/30/2026full-timeRemote • Cyprus, Georgia, Poland, Armenia, SerbiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Paid Search campaigns, with a strong focus on mobile app acquisition and performance analytics. Proficient in using AppsFlyer for tracking and attribution, alongside automation tools like Google Ads Editor and Google Sheets.

Highest-signal resume keywords

Google Ads ManagementMobile App AcquisitionAppsFlyer ExperienceMarketing AnalyticsCampaign Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsPaid SearchCampaign OptimizationAttribution TrackingPerformance MeasurementWeb-to-App FunnelsQuiz FunnelsData AnalysisBudget ManagementCampaign Structuring

Soft Skills

Analytical MindsetProactive CommunicationCollaborative Approach

Tools & Technologies

Google Ads EditorGoogle SheetsClaude MCPAppsFlyer

Industry Keywords

Brand AwarenessPerformance MaxDisplay CampaignsDemand Gen CampaignsFintechTransaction-Driven ProductsCrypto Experience

About the role

Key responsibilities & impact

Launch, manage, and optimize Google Paid Search campaigns worldwide.
Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies.
Manage large-scale Google Ads account structures with a high volume of Search campaigns.
Build and optimize acquisition across web, app, web-to-app, and quiz funnels.
Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution.
Maintain clear campaign naming, tagging, and tracking structures.
Analyze performance across the full acquisition funnel and continuously identify optimization opportunities.
Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools such as Claude MCP.
Potentially expand into Performance Max, Display, and Demand Gen campaigns.

Requirements

What you’ll need

3+ years of hands-on Google Ads experience, primarily with Paid Search.
Proven experience managing both web and mobile app acquisition.
Strong understanding of how Search campaigns for mobile apps are structured, tracked, and analyzed.
Hands-on experience with AppsFlyer, including raw data and attribution.
Experience launching and optimizing web-to-app and quiz funnels.
Experience managing advertising budgets of at least $50K per month.
Deep understanding of marketing analytics, attribution, tracking, and performance measurement.
Experience managing a large number of Search campaigns using Google Ads Editor.
Experience automating workflows with Google Sheets and other automation / AI tools.
Strong analytical mindset and ability to make decisions based on data.
Good English (B2+).
Collaborative, proactive, and straightforward communication style.
Nice to Have: Experience with Performance Max, Display, and Demand Gen campaigns.
Nice to Have: Experience running large-scale brand awareness and display campaigns.
Nice to Have: Experience with advertising platforms beyond Google.
Nice to Have: Background in fintech, financial products, or other transaction-driven products.
Nice to Have: Crypto experience is a plus, but not required.
Nice to Have: Experience working with large international or well-known consumer brands.

Benefits

Comp & perks

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).