Senior Content Manager

GoMining

. Develop content strategies for different audiences, platforms, and markets.

Posted 10/7/2026full-timeRemote • Georgia, Serbia, Armenia, CyprusSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content strategies across various social media platforms, with a strong focus on analytics, audience engagement, and conversion metrics. Proficient in managing content production workflows and collaborating with cross-functional teams to ensure compliance and brand consistency.

Highest-signal resume keywords

Social Media ManagementContent Strategy DevelopmentAnalytics and Performance TrackingKOL and Influencer CollaborationCrypto Product Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media AnalyticsFunnel TrackingUTM SetupVideo ProductionGraphic DesignCommunity ManagementCrisis CommunicationSEOPerformance Marketing

Soft Skills

CollaborationCreative ThinkingAdaptabilityCommunicationProblem Solving

Tools & Technologies

AI Tools for Content CreationAnalytics ToolsSocial Media PlatformsCRM SystemsContent Management Systems

Industry Keywords

B2C Digital ProductsFinancial ProductsCrypto ProductsRegulatory ComplianceCommunity Engagement

Tech Stack

Tools & technologies

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About the role

Key responsibilities & impact

Develop content strategies for different audiences, platforms, and markets.
Adapt content to platform-specific formats, algorithms, and user behavior.
Translate complex crypto, financial, and technical products into clear, engaging stories.
Create original short-form videos, graphics, photos, threads, and other content formats.
Collaborate with designers and video editors to produce high-quality content.
Repurpose product updates, PR materials, and long-form content into platform-native social content.
Own the content calendar and publishing workflow.
React to trends, news, and market events while maintaining a consistent brand voice.
Develop social media as a measurable acquisition and conversion channel.
Own KPIs for reach, engagement, traffic, registrations, and paying users.
Set up and maintain tracking through UTMs, attribution, and analytics tools.
Analyze performance, generate insights, and test formats and growth hypotheses.
Build and scale KOL and influencer collaborations, including sourcing, briefing, negotiation, and ROI measurement.
Experiment with unconventional organic growth mechanics.
Align social activity with CRM, Retention, SEO, Performance Marketing, and PR.
Monitor community sentiment and manage moderation across social channels.
Support crisis communication and respond to scams, impersonation, negative feedback, and reputational risks.
Collaborate with Product, Design, Legal, and Leadership on large-scale multi-channel campaigns.
Ensure compliance with regulatory requirements for financial and crypto products, including geo-restrictions and communication limitations.

Requirements

What you’ll need

4+ years of hands-on social media and content management experience.
Proven experience growing YouTube, Instagram, TikTok, X, LinkedIn, and/or Telegram channels.
Portfolio or case studies demonstrating measurable growth in reach, engagement, acquisition, or revenue.
Experience working with large-scale B2C digital products.
Proven ability to turn social media audiences into registered or paying users.
Experience with crypto products and communication for both mainstream and crypto-native audiences.
Strong understanding of social media analytics, attribution, UTMs, and funnel tracking.
Experience working with KOLs and influencers.
Ability to independently develop strategy, generate ideas, and manage content production.
Strong understanding of platform trends, algorithms, and content formats.
Near-native or native-level English (C1/C2), with excellent writing and editing skills.
Plus: experience growing and managing communities on Reddit.
Plus: experience with CoinMarketCap Community, CoinGecko, Binance Square, or similar crypto platforms.
Plus: experience with financial, fintech, investment, or other regulated products.
Plus: experience working with global B2C brands.
Plus: familiarity with AI tools for content creation, research, and workflow automation.

Benefits

Comp & perks

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).