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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving commercial performance through data analysis, customer acquisition strategies, and CRM implementation. Proficient in optimizing sales processes and enhancing customer retention in fintech and digital asset environments.
Highest-signal resume keywords
Sales Operations ExperienceCRM ImplementationFunnel Performance AnalysisRetention and Reactivation StrategiesFluent in Russian and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial Metrics AnalysisConversion Rate OptimizationCustomer Acquisition StrategiesCross-Sell and Upsell InitiativesAnalytical and Critical Thinking
Soft Skills
Proactive MindsetOwnershipCollaboration
Tools & Technologies
BI ToolsTableauPower BILookerCRM Systems
Industry Keywords
FintechPaymentsDigital SalesCryptoWeb3
Tech Stack
Tools & technologiesTableauWeb3
About the role
Key responsibilities & impact- Drive commercial performance across 7 digital customer acquisition channels together with channel owners and General Managers.
- Run regular performance reviews, compare actuals to targets, and identify drivers behind deviations.
- Identify revenue leakage across the funnel and prioritize high-impact opportunities.
- Improve first-purchase conversion and overall acquisition efficiency, including traffic-spend effectiveness.
- Analyze payment success rates and payment method coverage by market and remove payment-related conversion barriers.
- Drive retention and reactivation of existing and inactive customers.
- Build a customer-centric model for second and third GoMining product adoption.
- Develop cross-product and cross-sell opportunities based on customer behavior and product usage.
- Map the end-to-end customer journey and launch experiments across acquisition, onboarding, checkout, and payment flows.
- Define experiment hypotheses, expected commercial impact, and success metrics; measure results and scale successful initiatives.
- Build and standardize commercial processes, plans, strategies, control tools, and team motivation.
- Own the end-to-end CRM rollout, including functionality, testing, migration, deadlines, and training.
- Establish the CRM as the single source of truth for commercial data.
- Represent the commercial function with stakeholders and take over part of the commercial lead’s responsibilities.
- Monitor conversion, payment success, revenue, acquisition efficiency, retention, and other commercial metrics.
- Analyze metric changes, identify root causes, and turn findings into actions for channel and product owners.
- Collaborate with Analytics, Product, Marketing, Payments, and Finance teams.
Requirements
What you’ll need- 5+ years of experience in Sales Operations, Revenue Operations, Commercial Operations, Growth, or Digital Sales.
- Hands-on sales or sales management background: you understand how sales teams work from the inside.
- Experience in fintech, payments, or other transaction-driven digital businesses.
- Strong understanding of funnel performance and commercial metrics: conversion, CAC, LTV, retention, and unit economics.
- Experience with retention, reactivation, or cross-sell / upsell initiatives.
- Experience building and standardizing commercial processes; CRM implementation or rollout experience is a strong plus.
- Analytical and critical thinking: you can open a report, spot a problem, and find its root cause.
- A proactive, independent mindset: you bring ideas, take ownership, and move fast.
- Fluent Russian and English (spoken and written).
- Experience in crypto, Bitcoin mining, Web3, or digital assets.
- Experience managing or optimizing paid traffic and acquisition channels.
- Knowledge of payment methods and payment flow optimization, including local payment methods in emerging markets.
- Experience with BI tools such as Tableau, Power BI, Looker, or similar.
- Ability to build dashboards and analyses yourself, including with AI tools.
Benefits
Comp & perks- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).
