Freelance Copywriter, Pregnancy & Baby

Good Inside

. Write copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages .

Posted 9/29/2026contractNew York City • New York • United StatesMid-LevelSenior💰 $60 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in copywriting for various formats including social media, email, blogs, and editorial content, with a strong focus on pregnancy and parenting topics. Capable of managing multiple projects while delivering clear, empathetic, and credible writing that aligns with brand guidelines.

Highest-signal resume keywords

Copywriting ExperiencePregnancy and Parenting ExpertiseProject Management SkillsEmpathetic WritingFeedback Incorporation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent CreationIndependent ResearchEditingDraftingPerformance Data AnalysisProject ScopingCreative Decision-MakingEmail MarketingBlog Writing

Soft Skills

Organizational SkillsReliabilityCommunicationCollaborationOwnership

Industry Keywords

Maternal HealthParentingPregnancyBaby CareEditorial ContentBrand GuidelinesMarketing GoalsAudience EngagementContent StrategyTrust Building

About the role

Key responsibilities & impact

Write copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages
Bring pregnancy and early-parenthood expertise to make parents feel understood, answer real questions, and build trust without fear or guilt
Turn project briefs into finished work using independent research, drafting, and working methods
Ask focused questions upfront and deliver by agreed deadlines
Pitch strong hooks, fresh angles, and thoughtful concepts
Match Good Inside's voice and brand guidelines
Incorporate consolidated feedback through revision rounds
Use available performance data to improve future projects
Collaborate with experts reviewing sensitive or medical content before publication

Requirements

What you’ll need

Experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space
Direct experience writing about pregnancy and babies is essential
Deep familiarity with the needs, concerns, and everyday experiences of expecting and new parents
Ability to write across paid social, email, blog, editorial, partnership, and landing-page formats
Established independent writer able to turn briefs into polished work
Comfortable scoping projects, setting timelines, and making creative decisions
Clear, thoughtful writing that balances empathy and credibility with marketing goals
Organized and reliable when managing multiple projects and deadlines
Open to feedback with strong ownership of deliverables

Benefits

Comp & perks

Flexible schedule and location
Non-exclusive engagement; freedom to work with other clients
Monthly invoicing with payment within 30 days
Occasional in-person sessions in Midtown Manhattan when project calls for it
Equal opportunity workplace
Recruitment-process accommodations available upon request