Digital Media Marketing Manager

Google Fiber

. Serve as a strategic owner of digital media investments and bridge media execution with data and marketing technology infrastructure .

Posted 11/10/2026full-timeRemote • United StatesSeniorLead💰 $135,100 - $218,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital media strategy and execution, with a strong focus on data-driven performance marketing and budget management. Proficient in leveraging analytics tools and collaborating across teams to optimize media investments and drive customer acquisition.

Highest-signal resume keywords

Digital Media StrategyGoogle Analytics (GA4)Media Budget ManagementData-Driven Performance MarketingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media BuyingCampaign OptimizationA/B TestingData AnalysisPerformance MetricsBudget PacingTroubleshooting Data DiscrepanciesMedia Mix OptimizationForecastingAgile Resource Allocation

Soft Skills

LeadershipCommunicationPresentation SkillsStrategic ThinkingCollaboration

Tools & Technologies

Google Tag Manager (GTM)Server-Side TaggingUTM TaxonomiesMedia DashboardsData Structures

Industry Keywords

Customer AcquisitionPerformance MarketingMedia AgenciesDigital Consumer InsightsMarketing Technology

About the role

Key responsibilities & impact

Serve as a strategic owner of digital media investments and bridge media execution with data and marketing technology infrastructure
Lead the design, execution, and optimization of large-scale customer acquisition campaigns across search, display, video, and programmatic channels
Direct external media agencies and strategic partners, ensuring execution quality and accountability to performance targets
Define dashboard requirements, KPIs, and data structures for media efficiency and budget pacing
Design and oversee A/B tests, geo-experiments, and incrementality tests
Partner with MarTech on implementation and QA of GA4, GTM, server-side tagging, and UTM taxonomies
Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation
Collaborate with Product Marketing, Web/UX, Creative, Data Science, MarTech, Data Engineering, and Local Field Operations

Requirements

What you’ll need

Bachelor's degree or equivalent practical experience
8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing
Proficient in Google Analytics (GA4) and tracking technologies, such as GTM and pixel implementation
Ability to troubleshoot data discrepancies between media platforms and internal systems
Experience managing substantial media budgets and driving agile resource allocation
Experience presenting complex performance data to executive leadership
Experience managing media agencies and leading cross-functional partnerships with MarTech, Creative, and Data Science
Experience collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights

Benefits

Comp & perks

Bonus
Equal opportunity employment
Accessible, inclusive workplace
Applicant accommodations and confidential accommodations support