Senior Marketing Manager

Gopuff

. Own the integrated execution of major BevMo!

Posted 11/5/2026full-timeConcord • California • United StatesSenior💰 $145,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing campaign execution, strategic planning, and cross-functional collaboration, with a strong focus on creativity and measurable outcomes. Proven ability to manage partnerships, budgets, and multiple projects while driving growth and aligning teams.

Highest-signal resume keywords

Integrated Marketing Campaign ExecutionCreative Partnership DevelopmentPerformance AnalysisBudget ManagementCross-Functional Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingIntegrated MarketingMedia StrategyCampaign PlanningPerformance Marketing

Soft Skills

Direct CommunicationProblem SolvingTeam AlignmentCreativityMotivation

Industry Keywords

Cultural CalendarConsumer TouchpointsStartup InstinctsTalent PartnershipsMarketing Opportunities

About the role

Key responsibilities & impact

Own the integrated execution of major BevMo! campaigns across brand, product, growth, and the cultural calendar
Turn strategy into actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels
Build briefs for creative and cross-functional teams
Keep teams aligned from kickoff through launch
Identify cultural opportunities for Gopuff/BevMo! to capitalize on
Lead talent and brand partnership campaigns from concept through launch and measurement
Develop creative partnership ideas connecting Gopuff/BevMo! to culture
Translate partnerships into broader marketing platforms across the Gopuff/BevMo! ecosystem
Serve as day-to-day lead with talent teams, agencies, brands, and external partners
Turn strategic business priorities into integrated marketing plans
Identify marketing opportunities that drive growth
Partner with Brand, Performance, CRM, Product, Merchandising, and other teams
Analyze performance and translate learnings into stronger future work
Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination
Proactively identify and solve roadblocks
Drive legal, regulatory, and partner approvals
Maintain a high creative bar across consumer touchpoints
Take responsibility for campaign outcomes

Requirements

What you’ll need

7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above
A track record of taking ambiguous challenges and turning them into shipped experiences, not decks
Strong startup instincts
A high bar for creativity and craft, with the taste to know good from good enough
The business backbone to defend a decision with numbers, not just conviction
Experience managing partners, budgets, and multiple live projects at once
Direct, efficient communication
Motivated to win
California-based and willing to travel as needed

Benefits

Comp & perks

Medical/Dental/Vision Insurance
401(k) Retirement Savings Plan
HSA or FSA eligibility
Long and Short-Term Disability Insurance
Fitness Reimbursement Program
25% employee discount & FAM Membership
Flexible PTO
Group Life Insurance
EAP through AllOne Health (formerly Carebridge)
Discretionary annual cash bonus
Participation in Gopuff’s equity incentive plan