Senior Employer Branding Specialist – Contractor

GoTymeX

. Maintain and apply the EVP across candidate- and employee-facing touchpoints.

Posted 11/11/2026full-timeHo Chi Minh City • VietnamSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in employer branding and recruitment marketing, with strong capabilities in content production, storytelling, and data analysis. Proficient in managing internal communications and aligning narratives across various platforms to enhance employee engagement and brand visibility.

Highest-signal resume keywords

Employer BrandingRecruitment MarketingContent ProductionData AnalysisTalent Acquisition Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

StorytellingCampaign ManagementVisual DesignVideo EditingDashboard Creation

Soft Skills

Independent WorkProject ManagementCommunication

Tools & Technologies

WorkableCanvaFigmaClaudeN8nCapCut

Industry Keywords

Employer BrandingRecruitment MarketingCorporate CommunicationsFintechInternship Programs

About the role

Key responsibilities & impact

Maintain and apply the EVP across candidate- and employee-facing touchpoints.
Ensure GoTyme branding is consistently applied across employer-facing assets, including the careers site, job posts, templates, and decks.
Produce employer-brand content including stories, videos, blogs, social posts, and external partner content.
Manage the careers page and job-board content with Talent Acquisition, including filters, job-post quality, and tagging in Workable.
Plan and launch recruitment-marketing campaigns using tracked links to measure source and conversion.
Partner with Talent Acquisition on hiring-manager briefs for hard-to-fill roles.
Plan and deliver internal communications connecting employees to GoTyme’s strategy, culture, and values.
Support global and entity-level all-hands through agendas, storylines, speaker briefs, materials, and follow-up.
Manage internal channels including intranet, Slack, email, and digital screens.
Run recognition and culture communications, including award announcements, employee stories, and values-in-action campaigns.
Equip leaders and ambassadors with talking points, templates, and toolkits.
Align internal and external narratives and turn employee stories into content for both audiences.
Run employer-brand and candidate-experience elements of the internship program.
Maintain intern talent dashboards and cohort data.
Support culture programs, ambassador networks, events, and external speaking opportunities.
Help build employee-advocacy and community models.
Maintain employer-brand dashboards and report on reach, engagement, application, and hiring-funnel metrics.
Track employer-brand trends and benchmarks and turn them into recommendations.
Use AI and automation tools such as Claude, n8n, Canva AI, and CapCut to accelerate content production and reporting.

Requirements

What you’ll need

4–6+ years in employer branding, recruitment marketing, corporate communications or a related field, ideally in tech, fintech or a fast-growing company.
A portfolio showing end-to-end campaigns or programs you owned, with measurable results.
Strong writing and storytelling in English and Vietnamese.
Good visual judgment and hands-on skills in Canva or Figma, plus basic video editing.
Have built an employer brand capability from the ground up and can translate a strategy into durable systems, content, and operating practices.
Experience working with Talent Acquisition and an ATS (Workable or similar), plus job boards and social channels.
Comfort with data: building simple dashboards, reading funnel metrics, and presenting insights.
Able to work independently, manage several workstreams at once, and pick up work mid-flight.
Experience with internship or early-talent programs is nice to have.
AI-native mindset and experience using AI tools is nice to have.
Background in banking, fintech or regulated industries is nice to have.
Experience running events, ambassador programs or community initiatives is nice to have.

Benefits

Comp & perks

Meal and parking allowance are covered by the company
Full benefits and salary rank during probation
Insurances as Vietnamese labor law and premium health care for you and your family without seniority compulsory
Performance bonus up to 2 months
13th month salary pro-rata
15-day annual leave
3-day sick leave
1 birthday leave
1 Christmas leave
SMART goals and clear career opportunities (technical seminar, conference, and career talk) – we focus on your development
Values-driven, international working environment, and agile culture
Overseas travel opportunities for training and working related
Internal Hackathons and company’s events (team building, coffee run, blue card…)
Work-life balance 40-hr per week from Mon to Fri