Digital Marketing Specialist

GovCIO

. Grow the engaged audience and CRM database through organic and paid channels .

Posted 11/3/2026full-timeRemote • Virginia • United StatesJuniorMid-Level💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, including audience segmentation, campaign performance measurement, and SEO optimization. Proficient in managing CRM databases, particularly HubSpot, and crafting compelling marketing copy for various digital channels.

Highest-signal resume keywords

Digital AdvertisingEmail MarketingSEO OptimizationHubSpot CRM ManagementEvent Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign Performance MeasurementAudience SegmentationCopywritingWeb Analytics

Soft Skills

Attention to DetailOrganizational Skills

Tools & Technologies

HubSpotGoogle AdsGoogle Ad ManagerSEMrush

Industry Keywords

Federal GovernmentITMedia

About the role

Key responsibilities & impact

Grow the engaged audience and CRM database through organic and paid channels
Support growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement
Manage frequency and distribution of digital marketing campaigns
Segment audiences based on behaviors and firmographic data
Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees
Craft and test web, ad and email copy, subject lines and CTAs
Maintain the HubSpot database, including contact management, validation, lists and workflows
Identify opportunities to improve and support the organization's use of HubSpot
Update and optimize website content using SEO best practices
Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives
Report to the Digital Marketing Director

Requirements

What you’ll need

Bachelor's with 2-5 years (or commensurate experience)
Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting
Experience with writing copy for web, email and/or digital ads
Experience with event marketing and attendee communications
Strong attention to detail and organizational skills
HubSpot CRM or other CRM experience (preferred)
Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush (preferred)
Experience in federal government, IT, media or related industry is a plus