Senior Product Marketing Manager

GovWell Technologies

. Own product positioning and messaging across GovWell's product suite .

Posted 10/5/2026full-timeNew York City • New York • United StatesSenior💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product positioning, messaging, and go-to-market strategies within the B2B SaaS sector, leveraging customer insights and competitive research to drive product adoption and engagement.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market ExecutionStrong Storytelling SkillsData-Driven Decision MakingCustomer Engagement Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksMarket IntelligenceWin/Loss AnalysisSales Enablement MaterialsValue Proposition DevelopmentCustomer CommunicationsCompetitive ResearchB2B SaaS ExperienceGTM Tooling Familiarity

Soft Skills

Customer-ObsessedExecution-FocusedCollaborationClear Narrative Translation

Industry Keywords

B2B SaaSProduct-Led ContentThought LeadershipChannel CoordinationPipeline Generation

About the role

Key responsibilities & impact

Own product positioning and messaging across GovWell's product suite
Develop value propositions and messaging frameworks for marketing collateral
Partner with Product and Engineering to launch new products and features
Build repeatable go-to-market plans, including messaging, launch tiering, channel coordination, and customer communications
Own sales enablement materials such as battle cards, competitive one-pagers, and decks
Lead customer and competitive research, including win/loss analysis and market intelligence
Feed research insights into positioning, messaging, and product strategy
Partner with Marketing on product-led content, use cases, customer stories, and thought leadership
Support pipeline generation, product adoption, and customer engagement

Requirements

What you’ll need

2+ years in product marketing or a related role in B2B SaaS
Experience in positioning, messaging, or go-to-market execution
Strong storytelling and writing skills
Ability to translate technical products into clear narratives for non-technical buyers
Customer-obsessed and data-driven approach
Experience using research, win/loss insights, and market context to inform decisions
Ability to partner with Product, Engineering, Sales, and Marketing
Systems-oriented and execution-focused
Familiarity with modern GTM tooling
Strong alignment with GovWell's Core Values
Must be legally authorized to work in the United States
Must be willing to work 3+ days per week from GovWell's New York City office
Must currently live in the NYC metro area or be willing to relocate

Benefits

Comp & perks

Competitive base salary + bonus
Equity / stock options
Medical, dental, and vision insurance
401(k) program
Flexible PTO
Hybrid work culture with flexibility to work remotely
High degree of ownership and autonomy
Opportunity to work closely with founders
Opportunity to build product marketing systems, messaging, and playbooks