Campaign Marketing Manager

GovX

. Own the development of the promotional campaign calendar and strategic selection of campaign themes .

Posted 11/7/2026full-timeSan Diego • California • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign marketing and integrated marketing strategies, with a strong focus on execution, reporting, and optimization across multiple channels. Proven ability to lead cross-functional teams, manage projects, and develop actionable insights from performance data.

Highest-signal resume keywords

Integrated Campaign ManagementEmail MarketingAudience SegmentationProject ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningECommerce MerchandisingConversion OptimizationCreative Brief DevelopmentPromotional Strategy DevelopmentTesting StrategiesKPI EstablishmentData AnalysisBudget ManagementStakeholder Alignment

Soft Skills

CommunicationOrganizationAttention to DetailLeadershipStakeholder Management

Tools & Technologies

Project Management SoftwareCMSESPAnalytics PlatformsAI Marketing Tools

Industry Keywords

Campaign MarketingIntegrated MarketingDigital MarketingECommercePersonalization

About the role

Key responsibilities & impact

Own the development of the promotional campaign calendar and strategic selection of campaign themes
Translate seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated campaign plans
Lead structured campaign planning meetings and assign action items, owners, and deadlines
Own promotional campaigns from strategy and planning through execution, reporting, and optimization across email, SMS, organic channels, website placements, and emerging platforms
Develop content, audience, send cadence, merchandising, channel mix, and promotional sequence strategies
Develop campaign and creative briefs
Partner with Creative and cross-functional teams to deliver cohesive campaigns across messaging, creative, offers, landing pages, and channels
Drive execution from briefing through launch, managing timelines, dependencies, approvals, stakeholder alignment, and launch readiness
Improve campaign processes for efficiency, clarity, and accountability
Develop promotional offer and incentive recommendations balancing member engagement, budget, and margin
Lead campaign merchandising across email, landing pages, collection pages, homepage placements, and GOVX.com modules
Partner with Finance, Accounting, and internal stakeholders on promotional mechanics, codes, credits, and pricing changes
Optimize the member journey from marketing communication through onsite shopping
Integrate Marketing Services commitments and priority brands into campaigns
Coordinate paid creative needs, messaging, landing pages, offers, and timing
Establish campaign KPIs and measure traffic, engagement, conversion, orders, revenue, and other business metrics
Own campaign reporting and turn results into insights, learnings, and recommendations
Develop testing strategies across content, creative, audiences, cadence, merchandising, and promotional offers
Leverage AI and emerging marketing tools to improve planning, personalization, reporting, and execution efficiency
Identify scalable workflows and reduce manual work
Lead and develop one Specialist and one Coordinator
Delegate execution while maintaining accountability for campaign strategy and results
Develop team members to own increasingly complex responsibilities
Lead cross-functional collaboration and maintain ownership, timelines, and accountability
Provide strategic direction for Jira, Creative, website, paid media, and other campaign requests

Requirements

What you’ll need

5+ years of experience in campaign marketing, integrated marketing, eCommerce, digital marketing, or a related field
Demonstrated experience owning integrated campaigns from planning through execution, reporting, and optimization
Strong understanding of email, SMS, paid media, audience segmentation, eCommerce merchandising, and conversion
Strong analytical skills with the ability to translate performance data into actionable recommendations
Experience managing cross-functional projects and developing strategic campaign and creative briefs
Exceptional organization, attention to detail, communication, and stakeholder-management skills
Experience with project-management, CMS, ESP, analytics, and campaign-planning platforms
Experience managing or mentoring others preferred
Familiarity with AI-enabled marketing, personalization, or automation tools preferred
This position has supervisory responsibilities
Limited travel may be required
Occasional evening, night, and weekend shifts are required
No relocation allowance or visa sponsorship will be provided
Successful completion of a background check and drug testing prior to starting employment

Benefits

Comp & perks

Flexible Time Off, Paid Sick Leave, Paid Holidays
401(k) plan with discretionary match available
Medical, Dental, Vision, and Life Insurance
Flexible Spending Account (FSA), Health Savings Account (HSA)
Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
Employee Referral Program
Gym on site
Collaborative work environment in a modern office, stocked with drinks and snacks
Lunch provided in office one day per week
Discounts on the GOVX website