Director of Programmatic Media Buyer – GDM

Gray Media

. Develop complex campaigns within The Trade Desk and other DSPs .

Posted 10/13/2026full-timeRemote • United StatesLead💰 $60,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing digital marketing campaigns across various DSPs, including The Trade Desk, while leveraging data analysis and reporting to drive performance improvements. Strong proficiency in Excel and experience with Google Analytics and Google Tag Manager are essential for success in this role.

Highest-signal resume keywords

Digital Marketing ExperienceThe Trade DeskExcel Power UserGoogle AnalyticsCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media-Buying StrategiesCampaign OptimizationAudience TargetingBidding StrategyCampaign KPI ManagementROI TrackingCampaign ReportingPixel CreationGoogle Tag ManagerData Analysis

Soft Skills

Strong CommunicationTeamworkTask PrioritizationDeadline Management

Tools & Technologies

The Trade DeskDSPsGoogle AnalyticsGoogle Tag ManagerExcel

Certifications & Qualifications

The Trade Desk Edge Academy

Industry Keywords

Digital MarketingDisplay AdvertisingVideo AdvertisingAudio AdvertisingDOOHStreaming TVOmnichannelGaming

About the role

Key responsibilities & impact

Develop complex campaigns within The Trade Desk and other DSPs
Use effective media-buying strategies and oversee day-to-day execution and optimizations
Drive ideas and execution to improve campaign performance through account structure, bidding strategy, ad format, and audience targeting
Ensure campaign KPIs are met and budgets are maintained
Track costs and ROI
Build and analyze campaign-success reports
Develop campaign summaries for sales teams to use in current and future opportunities
Provide internal and client-facing insights on digital campaign performance and reporting
Troubleshoot and communicate with team members
Lead a talented team and influence product strategy
Perform other duties as assigned

Requirements

What you’ll need

3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming
The Trade Desk Edge Academy preferred, along with experience in Kokai
Demonstrated ability to create analyses addressing what happened, why it happened, and what should be done
Excel power user proficiency, including pivot tables, VLOOKUP, INDEX MATCH, and charts
Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager
Ability to prioritize tasks in a high-volume environment
Ability to pace and optimize campaigns daily
Ability to meet multiple deadlines in a deadline-driven environment
Strong communication and teamwork skills

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Remote work arrangement
Monday-Friday schedule, 9:00 am-6:00 pm