Director of Programmatic Media Buyer – GDM

Gray Media

. Develop complex campaigns within The Trade Desk and other DSPs .

Posted 10/13/2026full-timeRemote • United StatesLead💰 $60,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing digital marketing campaigns across various DSPs, with a strong focus on performance optimization, budget management, and data analysis. Proficient in utilizing tools like Google Analytics and Excel to track campaign success and provide actionable insights.

Highest-signal resume keywords

Digital Marketing ExperienceThe Trade DeskGoogle AnalyticsExcel Power UserCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentMedia Buying StrategiesBudget ManagementData AnalysisPixel CreationGoogle Tag ManagerAudience TargetingReportingBidding StrategyKPI Tracking

Soft Skills

CommunicationTask PrioritizationDeadline ManagementTroubleshootingTeam Collaboration

Tools & Technologies

The Trade DeskGoogle AnalyticsGoogle Tag ManagerExcel

Certifications & Qualifications

The Trade Desk Edge Academy

Industry Keywords

DSPsDisplay AdvertisingVideo AdvertisingAudio AdvertisingDOOHStreaming TVOmnichannelGaming

About the role

Key responsibilities & impact

Develop complex campaigns within The Trade Desk and other DSPs
Manage budgets and bid strategies to maximize performance
Provide internal and client-facing insights on digital campaign performance and reporting
Build campaigns using effective media buying strategies and oversee day-to-day execution and optimizations
Improve campaign performance through account structure, bidding strategy, ad format, and audience targeting
Ensure campaign KPIs are met and campaigns remain within budget requirements
Track costs and ROI
Build and analyze reports on campaign success
Develop campaign summaries for sales teams to use in current and future opportunities
Troubleshoot and communicate with team members
Perform other duties as assigned

Requirements

What you’ll need

3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming
The Trade Desk Edge Academy is preferred
Experience in Kokai
Demonstrated ability to create analyses addressing what happened, why it happened, and what should be done
Excel power user skills, including pivot tables, VLOOKUP, INDEX MATCH, and charts
Experience with Google Analytics
Experience with pixel creation and implementation
Experience with Google Tag Manager
Ability to prioritize tasks in a high-volume environment
Ability to pace and optimize campaigns daily
Ability to meet multiple deadlines in a deadline-driven environment

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring