Senior Marketing Operations Analyst

Great Place To Work US

. Partner with brand, community, events, growth, and other marketing teams to translate strategy into scalable workflows .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $105,800 - $150,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations, including campaign management, lead lifecycle management, and data reconciliation. Proficient in leveraging marketing automation tools and analytics to drive effective marketing strategies and improve operational workflows.

Highest-signal resume keywords

Marketing Operations ExpertiseSalesforce ProficiencyMarketo Campaign ManagementData Reconciliation SkillsLead Scoring and Routing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCampaign ManagementLead Lifecycle ManagementData AnalysisSegmentationReportingFunnel MeasurementAttributionProcess ImprovementAI Tools Application

Soft Skills

Analytical SkillsProblem-SolvingCommunication SkillsAttention to DetailInfluencing Decisions

Tools & Technologies

SalesforceMarketo6senseUnifyGTM Tools

Industry Keywords

Revenue OperationsDemand GenerationMarketing AnalyticsAccount-Based MarketingOutbound GTM Motion

About the role

Key responsibilities & impact

Partner with brand, community, events, growth, and other marketing teams to translate strategy into scalable workflows
Manage system and program structure, setup, tracking, and governance across marketing automation, events management, and related platforms
Establish repeatable processes for campaign launches, list management, segmentation, testing, and handoffs
Own the email and program calendar and recommend prioritization based on capacity, complexity, and business impact
Own processes for lead capture, scoring, qualification, routing, and sales operations handoff
Partner with sales operations on funnel-stage definitions, processes, documentation, lead status, and ownership
Build and maintain reporting on program execution, conversion, and effectiveness
Connect marketing insights to full-funnel reporting with growth teams
Analyze programs for trends, risks, and opportunities and provide recommendations
Reconcile data across systems and investigate inconsistent reporting outcomes
Serve as an expert in marketing automation, 6sense, Unify, and related GTM tools
Partner with Revenue Systems & Architecture on integrations, technical enhancements, and platform changes
Evaluate new technologies, AI tools, and capabilities and present business cases
Identify limitations in current tools and processes and propose alternatives
Support rollout, adoption, governance, and continuous improvement of standardized marketing workflows
Report directly to the Chief Marketing Officer
Travel up to 20%

Requirements

What you’ll need

5+ years of experience in marketing operations, revenue operations, marketing analytics, demand generation, or comparable GTM operations
Hands-on experience with Salesforce and Marketo, including campaign management, reporting, segmentation, and lead lifecycle management
Expertise in marketing operations with working knowledge of sales operations, revenue systems, and GTM analytics
Strong analytical, data-reconciliation, and problem-solving skills
Ability to translate business requirements into scalable operational processes
Ability to influence decisions, communicate complex concepts to non-technical audiences, and advise leaders
Ability to operate independently in ambiguous or evolving environments
Strong attention to detail and sound business judgment
Track record of evaluating techniques, technologies, and approaches to improve marketing effectiveness
Preferred: experience applying AI tools or automation to marketing operations workflows
Preferred: experience with 6sense, Unify, or similar account-based marketing and outbound platforms
Preferred: experience supporting lead scoring, routing, attribution, funnel measurement, and campaign governance
Preferred: experience supporting a transition toward a structured account-based or outbound GTM motion

Benefits

Comp & perks

Performance-based bonus plan eligibility
Restricted stock unit awards eligibility
Wellness programs
Tuition reimbursement
U Choose customizable expense reimbursement program
Student loan repayment support
Childcare support
Pet insurance
Employee resource groups
Inclusive culture
Comprehensive benefits and rewards