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Senior Content Creator
Greenlight. Create original social-first content, including appearing on camera, for TikTok, Instagram Reels, and YouTube Shorts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and managing social-first content across platforms like TikTok, Instagram, and YouTube, with a strong focus on organic growth strategies and audience engagement. Proficient in video production, editing, and analytics to optimize content performance and drive brand awareness.
Highest-signal resume keywords
Social Media StrategyVideo ProductionOrganic GrowthInfluencer Program ManagementPlatform Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent CreationSocial Media AnalyticsContent StrategyAudience EngagementTrend MonitoringShooting on PhoneWriting HooksCutting for RetentionUnderstanding of Algorithms
Soft Skills
Detail-OrientedJudgmentQuick ReactionCustomer Service CommunicationRelationship Management
Tools & Technologies
CapCutTikTokInstagramYouTubeFacebookLinkedIn
Industry Keywords
User-Generated ContentInfluencer MarketingConsumer BrandsAudience of ParentsAudience of Teens
Tech Stack
Tools & technologiesReact
About the role
Key responsibilities & impact- Create original social-first content, including appearing on camera, for TikTok, Instagram Reels, and YouTube Shorts
- Shoot, edit, and publish content independently
- Monitor culture and platform trends daily and act quickly on relevant trends
- Own and execute social content strategy, including audience, platform mix, content pillars, posting cadence, and growth targets
- Manage the organic content calendar across TikTok, Instagram, YouTube, Facebook, and LinkedIn
- Develop a pipeline of ideas, formats, and tests
- Direct the influencer and creator program, including sourcing, briefs, content approval, and relationship management
- Lead the UGC program with the growth team for organic and paid social
- Serve as primary contact for external social and influencer agency partners
- Contribute to product marketing and brand campaigns with cross-functional teams
- Strengthen customer-service communications in comments, DMs, and replies
- Own social reporting and analytics, share learnings, and continuously optimize content
Requirements
What you’ll need- 6+ years in social media, including meaningful hands-on creator experience
- Portfolio or reel required
- Proven organic growth, including accounts grown, results, and methods
- Genuine comfort and experience appearing on camera
- Strong end-to-end video skills: shooting on a phone, editing in CapCut or similar, writing hooks, and cutting for retention
- Deep platform fluency, especially TikTok and Instagram
- Understanding of social media algorithms
- Ability to turn a cultural moment into a same-day post
- Understanding of Greenlight audiences, including parents and teens
- Experience building and running influencer or creator programs
- Experience managing external agencies is a plus
- Experience with consumer brands or audiences of parents and teens is a plus
- Ability to work and react quickly in a real-time environment
- Judgment to recognize and escalate sensitive issues
- Detail-oriented with quality-control focus
- Passion for consumer brands, especially those serving families
- Must include a portfolio, reel, or links to accounts grown
Benefits
Comp & perks- Discretionary performance bonus
- Equity rewards
- Medical benefits
- 401(k) match
- Competitive compensation package
- Inclusive work environment
- Reasonable accommodations during the hiring process