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Head of CRM and Community Growth
GreenTomatoMedia. Lead CRM and community growth across websites and YouTube communities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM and community growth within the iGaming sector, focusing on player engagement, retention strategies, and data-driven decision-making. Proficient in managing budgets, reporting metrics, and ensuring compliance with responsible gambling practices.
Highest-signal resume keywords
CRM ManagementData AnalysisCommunity GrowthAffiliate ManagementEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRMData AnalysisKPI TrackingSegmentationA/B TestingEmail MarketingAutomationCommunity ManagementP&L ResponsibilityMulti-Market Experience
Soft Skills
Strong OwnershipClear Communication
Tools & Technologies
Email ToolsMessaging Tools
Industry Keywords
IGamingAffiliateCPA DealsRevshare DealsFTDsSub-IDsPostbacksPlayer SupportResponsible GamblingPromotional Compliance
About the role
Key responsibilities & impact- Lead CRM and community growth across websites and YouTube communities
- Own CRM and community growth end to end, from player experience to operator value
- Manage budget and results, reporting to the Director of Media
- Convert website and YouTube visitors into subscribers on owned channels
- Define the value players receive from joining and returning to the community
- Own CRM campaigns from offer selection and copy through segmentation, scheduling and performance analysis
- Drive first-time deposits at partner casinos and help players discover relevant partners
- Source competitive and exclusive offers with Sales and operators’ affiliate managers
- Manage affiliate manager relationships, data sharing and player escalations
- Test messaging, offers, timing and frequency to improve conversion and engagement
- Identify high-value players using behaviour and activity data
- Build retention and reactivation journeys, including welcome sequences and follow-ups
- Oversee player support for casino disputes or withdrawal issues
- Connect and report on acquisition, clicks, registrations and verified FTDs with Tech and partners
- Own channel targets and budget for audience growth, reach, conversion, FTDs, revenue and churn
- Ensure consent, responsible gambling and market-specific promotional compliance
- Work closely with Sales, YouTube, SEO, Tech and Finance
Requirements
What you’ll need- Experience in CRM, VIP or loyalty on the operator side in iGaming
- Solid understanding of affiliation, including CPA and revshare deals, FTDs, sub-IDs and postbacks
- Strong data and KPI skills, including targets, funnels and cohorts
- Hands-on CRM experience with email and messaging tools, automation, segmentation and A/B testing
- Fluent English
- Strong ownership and clear communication in a remote working environment
- Nice to have: Community management, ideally with creators or streamers
- Nice to have: Experience launching a programme or vertical from scratch, with P&L responsibility
- Nice to have: Multi-market experience and a network of affiliate and VIP managers at European operators
Benefits
Comp & perks- Freedom to work from wherever you perform best
- Remote-first company
- Outcomes over hours; flexible schedule
- Autonomy and flexibility
- Growth path with space, support, and responsibility to grow
- Compensation linked to performance
- Health insurance after successful 3-month onboarding period
- Opportunities to meet teammates in person during company gatherings or visit the small office in Thailand