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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy execution, content marketing, and operational KPIs within the iGaming industry. Proficient in managing brand operations and collaborating with cross-functional teams to enhance brand awareness and performance.
Highest-signal resume keywords
Brand Strategy ExecutionIGaming Industry ExperienceOperational KPIs UnderstandingContent Marketing ExpertiseTeam Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand ManagementContent Strategy DevelopmentCreative Brief WritingPerformance MonitoringMarket Launch Experience
Soft Skills
ProactivenessResponsibilityAccountabilityResults OrientationTeamwork
Tools & Technologies
Social Media ChannelsCRM PlatformsAffiliate Programs
Industry Keywords
IGamingCasinoSportsbookLatin American MarketsCustomer Retention
About the role
Key responsibilities & impact- Own and execute the brand strategy
- Develop and maintain brand tone of voice and messaging
- Build and manage content strategy across social media channels
- Create brand materials, presentations, partner decks, and guidelines
- Work with influencers, KOLs, and crypto communities from a brand-awareness perspective
- Collaborate closely with Growth, CRM, Affiliate, and Creative teams
- Write creative briefs for designers, video editors, and content creators
- Monitor brand performance and key awareness metrics
- Work for an international online gaming company offering sports betting and casino services, developing and launching own casino games and operating CRM, customer support, and back-office platforms
Requirements
What you’ll need- 2+ years of experience in the iGaming industry
- Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company
- Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development
- Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention
- Knowledge of Latin American markets is mandatory
- Experience launching new geographic markets or scaling existing brands is a significant advantage
- English proficiency: Upper-Intermediate level or above
- Strong understanding of branding, positioning, and content marketing
- Hard work and dedication
- Proactiveness
- Responsibility and accountability
- Results orientation
- Strong teamwork and collaboration skills
Benefits
Comp & perks- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for gym/dental care/psychological services, etc.)
- Performance-Driven Rewards
- Dynamic Work Environment