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Technical Product Marketing Manager – B2B SaaS
Growth Acceleration Partners. Serve as the voice of the market and customer for an enterprise agentic application modernization platform .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a strong focus on product positioning, competitive analysis, and market research. Proficient in leveraging generative AI tools and building Total Addressable Market (TAM) models to inform product strategy and drive business outcomes.
Highest-signal resume keywords
B2B Product Marketing ExperienceProduct Positioning for Technical ProductsGenerative AI Platforms ProficiencyTotal Addressable Market (TAM) ModelingCompetitive Analysis and Market Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCompetitive AnalysisMarket ResearchQuantitative ModelingTAM AnalysisProduct StrategyFeature DevelopmentSales Enablement MaterialsAI and Automation ToolsEditorial Judgment
Soft Skills
Interpersonal CommunicationStakeholder CommunicationOrganizational DisciplineAnalytical AcumenCommercial Judgment
Tools & Technologies
Generative AI ToolsGongHubSpotCRM SystemsCloud Platforms
Industry Keywords
Enterprise Application ModernizationB2B SoftwareDeveloper ToolsCloud MigrationLegacy Modernization
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Serve as the voice of the market and customer for an enterprise agentic application modernization platform
- Translate market intelligence, customer insights, and competitive research into recommendations influencing product strategy, roadmap priorities, and feature development
- Own product positioning, competitive intelligence, Ideal Customer Profiles (ICP), and Total Addressable Market (TAM) analysis
- Support monthly release cycles and develop business-case narratives
- Leverage generative AI tools and agentic workflows to accelerate research and content development
- Build and maintain TAM models by source technology and track pipeline projections against market models
- Conduct market, customer, and competitive research to identify opportunities, pain points, competitive gaps, and emerging trends
- Refine the enterprise ICP using win/loss data, customer insights, and field feedback
- Own positioning and messaging frameworks differentiating the platform from modernization vendors, competing technologies, and internal development approaches
- Partner with Product Management and Engineering to incorporate market insights into product priorities
- Mine Gong and HubSpot customer call recordings and CRM data for objections, themes, and buying signals
- Translate monthly release feature lists into messaging, product narratives, and seller talk tracks
- Convert technical assessments into executive-ready business cases emphasizing risk reduction, cost savings, and speed
- Develop competitive battlecards and channel enablement materials
- Direct and orchestrate AI agents generating multi-channel collateral while maintaining editorial quality and brand voice
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Computer Science, Business Administration, or a related technical field
- Must be physically located and authorized to work in the Greater Seattle area
- 5+ years of professional B2B product marketing experience for software, developer tools, cloud platforms, or advanced technical services
- Proven experience owning product positioning for technical products and translating complex capabilities into differentiated value propositions
- Demonstrated experience conducting competitive and customer research that influenced product roadmap priorities, feature development, pricing, or packaging decisions
- Strong technical foundation with the ability to communicate credibly with software engineers and cloud architects regarding legacy modernization and modern architectures
- Hands-on proficiency with generative AI platforms such as Claude and ChatGPT
- Proven quantitative capability in building, maintaining, and presenting Total Addressable Market (TAM) and market-sizing models
- Demonstrated experience collaborating with Product Management, Engineering, and Sales teams, including developing product and sales enablement materials
- Proven ability to operate within rapid monthly release cycles, managing ambiguity and shifting priorities effectively
- Strong experience in product positioning, competitive analysis, market research, customer insights, product differentiation, product strategy, quantitative modeling and TAM, revenue intelligence and CRM, GTM and sales enablement, modernization fundamentals, and AI and automation tools
- Advanced English proficiency with sharp, direct writing and superior editorial judgment
- Strong analytical acumen and commercial judgment
- High autonomy and organizational discipline
- Exceptional interpersonal and stakeholder communication skills
- Nice to have: Microsoft partner ecosystem experience, legacy application and modern platform familiarity, AI-driven software delivery or cloud migration background, transition from Product Management, Technical Product Management, Software Engineering, or Solutions Architecture, and experience orchestrating AI agents
Benefits
Comp & perks- Investment in education
- Onsite English classes
- Training in the latest technologies, including AI, data analytics and machine learning
- Remote work arrangement