Head of CRM

Growth Leads

. Define and lead the CRM strategy across multiple brands, markets and verticals .

Posted 9/23/2026full-timeRemote • MaltaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development and execution, with a strong focus on lifecycle marketing, audience segmentation, and data-driven decision-making. Proven ability to lead and develop teams while managing multiple brands and markets in the iGaming industry.

Highest-signal resume keywords

CRM Strategy DevelopmentIGaming ExperienceLifecycle MarketingSegmentation and PersonalisationCRM Platform Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingSegmentationPersonalisationAutomationData AnalysisCampaign PlanningKPI SettingAudience EngagementCommercial Performance

Soft Skills

LeadershipCommunicationStakeholder ManagementAutonomyCoaching

Tools & Technologies

CRM PlatformMarketing Automation PlatformCustomer.io

Industry Keywords

IGamingAffiliate MarketingResponsible MarketingData ProtectionCustomer Journeys

About the role

Key responsibilities & impact

Define and lead the CRM strategy across multiple brands, markets and verticals
Lead, coach and develop the CRM team, setting clear priorities, objectives and standards
Build lifecycle journeys supporting lead capture, onboarding, engagement, conversion and reactivation
Oversee CRM activity across email, push, SMS and onsite channels where relevant
Develop segmentation and personalisation based on behaviour, intent, preferences and traffic source
Lead campaign planning, automation and structured testing across audiences, messaging, creative and timing
Set CRM KPIs and connect audience growth, engagement and conversion to commercial outcomes
Use performance data to identify opportunities, make decisions and communicate recommendations to leadership
Own the CRM platform roadmap and define data, events and integrations for automation and measurement
Maintain standards for deliverability, consent, data quality, campaign QA and responsible marketing
Collaborate with Affiliate Operations, Sales, Content, Product, Development and Data
Use AI and automation with appropriate review and controls
Monitor developments in iGaming, affiliate marketing and CRM technology and turn them into practical opportunities

Requirements

What you’ll need

At least 5 years of experience in CRM, lifecycle marketing or retention
Direct iGaming experience (mandatory)
Experience with sweepstakes or social casino products, particularly in the US market (nice to have)
Proven experience leading and developing a CRM team or function
Strong understanding of iGaming customer journeys, audience behaviour and commercial performance
Track record of building and scaling CRM strategies, not only executing individual campaigns
Strong knowledge of segmentation, personalisation, automation and experimentation
Hands-on experience with a major CRM or marketing automation platform
Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions
Solid understanding of deliverability, consent, data protection and responsible marketing
Experience working across multiple brands or markets and managing competing priorities
Clear communication skills, strong stakeholder management and ability to work autonomously in a remote environment
Direct experience with Customer.io (nice to have)

Benefits

Comp & perks

Flexibility: Work remotely or from our Malta office
Ownership: Shape the CRM function, strategy and team with meaningful influence on the business
Variety: Work across multiple brands, markets and customer journeys rather than a single product
Collaboration: Join experienced colleagues across iGaming, affiliate marketing, product, data and technology
Competitive package with opportunities for performance-based incentives