Senior Social Media Manager

. Develop and execute digital marketing strategies aligned with company and brand goals .

Posted 9/25/2026full-timeRemote • MaltaSeniorWebsite

Key responsibilities & impact

Develop and execute digital marketing strategies aligned with company and brand goals
Lead the organic growth strategy across multiple brands and digital assets
Own and manage social media channels including X, Facebook, Instagram, YouTube and TikTok
Develop and manage content calendars across multiple platforms and brands
Create engaging copy and content tailored to different audiences and platforms
Plan and execute content around major sports events, iGaming events, entertainment and relevant cultural moments
Create reactive and real-time content around trends, news and live events
Identify and use trends, virality tactics and A/B testing to maximise reach and engagement
Develop creative briefs and coordinate with design and content teams where required
Request and repurpose clips from live streams and other content for digital channels
Build and manage online communities across relevant platforms, including Discord
Monitor social channels, moderate discussions and respond to comments and messages
Monitor competitors, trends and audience behaviour to identify new opportunities for growth
Work closely with content, design, media, marketing and other teams to ensure campaigns and content are relevant and delivered on time
Track and analyse digital and social media performance and continuously optimise strategy
Share actionable insights and recommendations with internal teams to drive growth and performance

What you’ll need

Proven experience in digital marketing, social media, content marketing or audience growth
Experience within affiliate marketing, iGaming, sportsbook, sports media, entertainment or a similar digital environment
Strong hands-on experience across Instagram, TikTok, X, Facebook and YouTube
Proven ability to grow audiences organically and increase engagement
Strong understanding of social media trends, viral content and community engagement
Experience creating or coordinating short-form video, graphics, images and other digital content
Strong writing, communication and creative storytelling skills
Excellent organisational skills, with the ability to manage multiple brands, platforms and content calendars
Experience using digital and social media analytics to measure and improve performance
Ability to work in a fast-paced environment and proactively identify new growth opportunities
Strong interest in sports, iGaming, entertainment and internet culture

Comp & perks