Senior Performance Designer – Paid Social

growthartig

. Develop ad concepts for Meta, including hooks, messaging, visuals, and copy .

Posted 10/14/2026contractBerlin • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing performance-driven ad concepts for Meta, utilizing data analysis to optimize creative iterations and workflows. Proficient in design tools and generative AI, with a strong focus on brand alignment and team collaboration.

Highest-signal resume keywords

Paid Social AdvertisingGenerative AI ExperienceAdobe Creative Cloud ProficiencyFigma ProficiencyData Analysis for Creative Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Concept DevelopmentPerformance Creative DesignCreative TestingCopy DevelopmentVisual DesignData AnalysisBrand DesignHook Rate UnderstandingCTR UnderstandingROAS Understanding

Soft Skills

Team CollaborationOperational SupportFeedback IncorporationOwnership and Responsibility

Tools & Technologies

Generative AI ToolsAI WorkflowsAutomationsAgentic Tools

Industry Keywords

Performance CreativePaid SocialCreative FeedbackPre-Delivery ReviewsClient Creatives

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop ad concepts for Meta, including hooks, messaging, visuals, and copy
Analyze performance data and reports from the Growth team
Use data to determine the next creative iterations
Work with generative AI and critically evaluate results for performance and brand fit
Build, maintain, and improve the team’s AI workflows
Incorporate team feedback, optimize processes, and introduce new tools
Ensure quality through creative feedback, pre-delivery reviews, and binding standards
Design key visuals, new concepts, and sophisticated client creatives hands-on
Work closely with Victoria, the Design Team Lead, and provide operational support
Contribute to the professional development of the Design team

Requirements

What you’ll need

At least 4 years of design experience, including demonstrable experience in Paid Social or Performance Creative
A portfolio featuring Paid Social ads, not just brand projects
Understanding of Hook Rate, CTR, ROAS, and creative testing
Strong eye for brand design and experience with 1:1 and 9:16 formats
Understanding of copy and concept development, with the ability to identify weak headlines
Experience with generative AI (e.g., NanoBanana, Claude, ChatGPT)
Willingness to further develop AI workflows, automations, and agentic tools
Willingness to take ownership and responsibility
Advanced proficiency in Adobe Creative Cloud and Figma
Fluent in German and English

Benefits

Comp & perks

28 days of annual leave
Flexible working hours
Option to work from home
Urban Sports Club membership
Subsidy for the Deutschlandticket
nilo.health for your mental well-being