Senior Manager, Copy and Brand Storytelling

Grüns

. Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and other brand touchpoints .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand storytelling and copywriting, with a strong portfolio showcasing conceptual thinking and the ability to develop compelling narratives across various media. Proven experience in managing and mentoring creative teams while collaborating effectively with cross-functional partners.

Highest-signal resume keywords

Brand StorytellingCopywritingCreative DirectionCampaign DevelopmentMentoring Writers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Script WritingConcept DevelopmentMessagingNamingCreative Narratives360 CampaignsCultural Relevance

Soft Skills

FeedbackCollaborationStrong Point of ViewInstinct for Relevance

Industry Keywords

CPGAdvertisingEditorialEntertainmentSocial Media

About the role

Key responsibilities & impact

Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and other brand touchpoints
Manage and mentor the Junior Copywriter with creative direction, thoughtful feedback, and development support
Write scripts for TV, social, digital, and brand campaigns
Develop campaign concepts, messaging, naming, and brand narratives
Partner with the Social Media Manager on social-first ideas and recurring content
Collaborate with the Art Director, Creative Director, and SVP of Brand to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch
Develop creative narratives for collaborations and partnerships with the SVP and VP of Brand
Work with Legal to translate claims and product benefits into clear, accurate language
Partner with Retail on in-store messaging, storytelling, signage, and displays
Collaborate with Growth and Ecomm on campaign ideas and brand storytelling across the site and performance channels
Push the brand in new directions while preserving its identity

Requirements

What you’ll need

8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative discipline where ideas and words matter
Comedy experience and a quippy, funny voice without being cheesy
Senior creative experience within a CPG brand, agency, start-up, or similarly fast-moving environment
Exceptional portfolio demonstrating conceptual thinking
Experience building the language behind 360 campaigns
Awareness of culture, internet happenings, and current conversations
Experience managing, mentoring, and giving feedback to writers
Ability to work closely with designers, art directors, strategists, marketers, product teams, lawyers, executives, and others
Strong point of view without ego
Instinct for making brands feel culturally relevant
General disdain for AI and openness to using it to make work easier

Benefits

Comp & perks

Bonus depending on experience
Comprehensive benefits package
Strong benefits coverage for you and your family
Generous PTO
Free Grüns
Perks centered around health and well-being
Career growth opportunities
Wellness and balance support