Senior Manager, Offline Media

. Own TV (linear + CTV), podcast, and direct mail end to end, including partners, budget, testing, and scale-or-cut decisions .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Tools & technologies

BigQuerySQL

Key responsibilities & impact

Own TV (linear + CTV), podcast, and direct mail end to end, including partners, budget, testing, and scale-or-cut decisions
Relaunch and scale TV with Tatari by rebuilding the plan, owning creative rotation, and increasing spend based on evidence
Rebuild the podcast program, selecting the buying model, shows, DAI versus host-read strategy, and promo-code attribution
Scale direct mail profitably and improve its strategy and measurement
Own offline measurement end to end through Haus geo tests, holdouts, post-purchase surveys, and promo codes
Set and defend offline budgets, make scale/cut decisions, and present them to leadership
Hold agency and partner teams accountable to clear KPIs
Collaborate with the creative team to improve TV, direct mail, and podcast assets
Build the quarterly test roadmap and 2027 offline plan, including upfront decisions and new reach bets such as OOH, sponsorships, and portfolio buys
Report to the VP of Growth and operate independently with a direct line to the CMO

What you’ll need

8+ years in performance or growth marketing
4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand
Personally scaled an offline channel from test to meaningful budget
Experience managing partners such as Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob
Experience designing and reading incrementality tests, including geo holdouts, matched-market, and platform lift
Knowledge of calibrating an MMM with experiments
Knowledge of TV buying and reporting, Tatari, iSpot, linear vs. CTV economics, and podcast buying
Knowledge of host-read vs. DAI, Magellan, and Podscribe
Understanding of direct mail audience modeling, holdout design, and response curves
Ability to tie brand tracking (Tracksuit or similar) to acquisition
Strong Sheets/Excel skills
Comfortable with Northbeam and post-purchase survey tools such as KnoCommerce
SQL/BigQuery is a plus

Comp & perks