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Marketing Analyst III – Strategic Planning
Grupo Autoglass. Translate the company’s strategic objectives into marketing plans, aligning initiatives with Grupo Autoglass’s growth goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing and campaign planning, with a strong ability to analyze data and optimize marketing initiatives. Proficient in managing multichannel campaigns and collaborating with cross-functional teams to drive growth and innovation.
Highest-signal resume keywords
Strategic MarketingCampaign PlanningData AnalysisB2B and B2C MarketingSpanish Language Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPerformance MeasurementCampaign Performance EvaluationBrief DevelopmentMultichannel Campaign CoordinationGoogle AdsMeta Ads
Soft Skills
Interpersonal SkillsOrganizational SkillsPrioritization SkillsProactive MindsetCuriosity
Certifications & Qualifications
Bachelor’s Degree in AdvertisingBachelor’s Degree in MarketingPostgraduate Studies in Digital Marketing
Industry Keywords
Integrated CommunicationsBrand ManagementMarket IntelligenceConsumer BehaviorGrowth Opportunities
About the role
Key responsibilities & impact- Translate the company’s strategic objectives into marketing plans, aligning initiatives with Grupo Autoglass’s growth goals
- Lead multichannel campaigns from planning through execution, ensuring integration across platforms and consistency in brand messaging
- Analyze campaign and market data, providing strategic insights to support decision-making and optimize marketing initiatives
- Serve as a liaison between Marketing and teams such as Commercial, Product, and Sales
- Identify growth and innovation opportunities based on market trends, consumer behavior, and campaign performance
- Oversee visual and written deliverables, ensuring consistency, clarity, and alignment with the brand identity
- Manage external vendors and partners
- Perform related duties
Requirements
What you’ll need- Bachelor’s degree in Advertising, Marketing, or a related field
- Previous experience in strategic marketing, campaign planning, or integrated communications
- Experience developing structured briefs, collaborating with creative teams, and coordinating multichannel campaigns
- Proficiency with data analysis and performance measurement tools
- Ability to work with data, prepare reports, and present results clearly and strategically
- Clear, concise writing skills for preparing briefs and materials for different audiences
- Analytical ability to evaluate campaign performance and recommend KPI-based optimizations
- Postgraduate studies or extension courses in Digital Marketing, Brand Management, Market Intelligence, or related fields are a plus
- Experience with online and offline media planning, including Google Ads and Meta Ads
- Experience with both B2B and B2C marketing
- Spanish language proficiency
- Proactive, strategic, and results-oriented mindset
- Strong interpersonal skills and ability to work effectively with multidisciplinary teams
- Strong organizational and prioritization skills, with a sense of urgency
- Curiosity and commitment to staying up to date with the market and marketing trends
Benefits
Comp & perks- Unimed health insurance, extended to dependents
- Optional dental insurance, extended to dependents
- Psychological support
- Expectant Mothers Program with extended maternity leave
- Wellhub (discounts at gyms)
- Public transportation allowance
- Meal or food allowance
- Opportunity to work with and exchange knowledge with a welcoming team
- Allya: app offering discounts at participating establishments and on services
- Special gift on Grupo Autoglass Employee Day
- Professional growth opportunities
- Feedback-driven culture focused on development
- Access to the Corporate Education Portal, with more than 200 free courses and certificates
- Collaborative and challenging work environment
- Morning and afternoon snacks
- Relaxing massage at the workplace
- Game room, café, barbershop, beauty salon, and other amenities
- Remote work allowance
- Company laptop and all necessary equipment shipped to your home
- Home office furniture, if needed