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Trade Marketing Specialist I – B2B Pharmacy Channel – South, São Paulo, Interior & Logistics Operations
Grupo Boticário. Orchestrate and integrate Trade Marketing strategy and execution in the Pharmacy Channel for key customers in Brazil’s South region and the interior of São Paulo .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing strategy and execution within the Pharmacy Channel, focusing on customer relationship management, data-driven decision-making, and market share growth through effective Joint Business Plans.
Highest-signal resume keywords
Trade Marketing ExperienceAnalytical SkillsStakeholder CoordinationMarket Data FamiliarityBachelor's Degree in Business Administration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Joint Business Plans DevelopmentKPI TrackingData InterpretationProductivity Strategy DevelopmentAssortment Expansion
Soft Skills
Influencing SkillsResilienceOwnership Mindset
Tools & Technologies
SpreadsheetsPresentation ToolsMarket Data Tools
Industry Keywords
Pharmacy ChannelFast-Moving Consumer GoodsTrade Funds ManagementCustomer Relationship ManagementMerchandising Activation
About the role
Key responsibilities & impact- Orchestrate and integrate Trade Marketing strategy and execution in the Pharmacy Channel for key customers in Brazil’s South region and the interior of São Paulo
- Lead the structuring and governance of the Logistics Operations (LO) channel and the onboarding of major accounts in-house
- Manage key Pharmacy Channel customers
- Develop and execute Joint Business Plans (JBPs), monitoring execution and increasing market share through productivity, assortment expansion, and broader distribution across retail chains
- Track and manage productivity, sell-in, sell-out, days on hand (DOH), and margin KPIs
- Develop customized, measurable action plans for customers
- Translate data into actionable insights and develop go-to-market and productivity strategies, ensuring brand presence at points of sale (POS)
- Coordinate internal meetings to discuss plans, present results, activate merchandising materials (MPDVs), and launch products
- Build and strengthen customer relationships
- Manage the flow of trade funds, process governance, and current-account controls with the commercial team
- Participate in relevant industry events and trade shows
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, or a related field
- Strong experience in Trade Marketing within the Pharmacy Channel (KACC), ideally in the beauty sector or fast-moving consumer goods sold through pharmacy retail
- Strong analytical skills, including cause-and-effect reasoning and situational analysis
- Ability to coordinate and influence stakeholders
- Willingness to travel locally, resilience, and an ownership mindset
- Advanced proficiency in spreadsheets and presentation tools
- Familiarity with market data (IQVIA), with a focus on strategic data interpretation
- Availability for monthly travel, 1 to 4 times per month, for customer visits, point-of-sale monitoring, and trade shows
- Preferred location: Curitiba (PR), Santa Catarina (Florianópolis/Joinville), or Porto Alegre (RS)
Benefits
Comp & perks- Flexible medical and dental plans
- Medication assistance and health allowance for family members
- Free psychotherapy sessions and 24/7 telemedicine
- Ongoing prevention, mental health, and vaccination programs
- Meal voucher (or on-site restaurant) and food allowance (with an additional Christmas voucher)
- Up to 40% discount on brands across our ecosystem
- Gympass/TotalPass memberships for gyms and sports studios
- Home-office allowance for hybrid and remote work arrangements
- Birthday day off
- Pet health insurance, partner discounts, and travel/accommodation programs
- Extended parental leave (180 days for mothers and 120 days for fathers)
- Support for parents of children with special needs and nanny/childcare assistance
- School-supply allowance and child nutrition credit
- Dedicated legal, psychological, and social support
- Private pension plan and life insurance
- Bereavement support following the loss of parents and payroll-deducted loans
- Transportation allowance and parking (depending on the work arrangement)