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Private Label Brand Designer – Product Development and Branding
Grupo CVLB. Develop visual identities for private-label brands, leading branding, rebranding, and brand positioning projects .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing visual identities and packaging solutions for private-label brands, with a strong focus on brand consistency and market trends. Proficient in graphic design and packaging development, ensuring compliance with quality standards and effective supplier negotiations.
Highest-signal resume keywords
Graphic DesignPackaging DevelopmentVisual Identity CreationAdobe Creative CloudBrand Guidelines Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignPackaging DevelopmentVisual IdentityBrand PositioningMarket ResearchProduct DevelopmentQuality Standards ComplianceNegotiation SkillsPrepress KnowledgeFinishing Techniques
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesign
Industry Keywords
Private-Label BrandsRetailManufacturingAgency Environments
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop visual identities for private-label brands, leading branding, rebranding, and brand positioning projects
- Develop and oversee packaging, patterns, mockups, and graphic adaptations, ensuring visual consistency and alignment with brand guidelines
- Research market trends, consumer behavior, innovations, and design references to identify product development opportunities
- Develop and analyze product collections, including the creation of visual concepts and names for products and collections
- Negotiate packaging specifications and solutions with suppliers, overseeing development and implementing necessary adjustments
- Analyze and approve product inspections, verifying compliance with established specifications and quality standards
Requirements
What you’ll need- Bachelor's degree in Graphic Design, Product Design, Packaging Design, Advertising, or a related field
- Solid experience in graphic design, packaging development, and visual identity, preferably in retail, manufacturing, or agency environments, with a focus on private-label brands
- Experience developing visual identities, managing brand portfolios, and applying branding guidelines
- Technical knowledge of packaging, including materials, graphic production processes, prepress, and finishing
- Proficiency in Adobe Creative Cloud, especially Illustrator, Photoshop, and InDesign
- Knowledge of creating and maintaining brand guidelines and visual identity systems
- Experience negotiating with graphic and packaging suppliers is a plus
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Life insurance
- Meal and/or food allowance
- Basic food basket allowance
- Transportation allowance
- Childcare assistance
- Annual bonus based on individual and company performance
- TotalPass
- Petlove plan
- Birthday day off
- Discounts at our stores
- Career development plan
- Discounts through partnerships for courses and undergraduate programs
- Inclusive and diverse work environment
- Growth opportunities
- Friendly and relaxed atmosphere