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Digital Marketing Analyst – Mid-Level
Grupo Friopeças. Plan, implement, and optimize paid media campaigns across Google Ads, Meta Ads, and other relevant platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, implementing, and optimizing paid media campaigns across platforms like Google Ads and Meta Ads, with a strong focus on performance metrics such as CPA and ROAS. Proficient in data analysis and reporting to drive commercial results and align marketing strategies with business objectives.
Highest-signal resume keywords
Google Ads ProficiencyMeta Ads ProficiencyGoogle Analytics 4 ExpertiseDigital Marketing ExperienceAnalytical Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementPerformance TrackingBudget ControlData AnalysisCampaign OptimizationConversion Rate OptimizationReporting and RecommendationsCreative TestingAttribution ToolsE-commerce Marketing
Soft Skills
Organizational SkillsClear CommunicationAttention to DetailAutonomyTesting Mindset
Tools & Technologies
Google AdsMeta AdsGoogle Analytics 4ExcelGoogle SheetsPower BIData Visualization Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingPostgraduate Degree in Digital Marketing (Plus)
Industry Keywords
Digital MarketingE-commerceMedia StrategyCommercial ManagementPerformance Marketing
About the role
Key responsibilities & impact- Plan, implement, and optimize paid media campaigns across Google Ads, Meta Ads, and other relevant platforms
- Drive qualified traffic to the e-commerce site and retail store network
- Translate commercial priorities into campaigns, highlighting products, brands, or categories according to negotiations and the promotional calendar
- Manage media budgets by channel and product
- Monitor performance and adjust bids, targeting, and creative assets to maximize ROI
- Execute campaigns focused on specific products, institutional messaging, and homepage placements
- Maintain alignment with the commercial team regarding portfolio priorities, manufacturer agreements, and the relevance of products or brands
- Ensure campaigns reflect offers, featured products, and messaging aligned with the commercial strategy
- Anticipate the promotional and campaign calendar, ensuring creative production and campaign setup are completed on schedule
- Monitor traffic, conversion, CPA, and ROAS
- Prepare reports with analyses and recommendations for leadership
- Test formats, targeting, and creative approaches, documenting learnings
- Integrate data from different channels to build a unified view of digital performance and identify optimization opportunities throughout the funnel
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field
- Postgraduate degree in Digital Marketing or Commercial Management is a plus
- At least 3 years of experience in digital marketing roles
- Demonstrated experience managing paid media focused on performance and commercial results
- Intermediate to advanced proficiency in Google Ads (Search, Shopping, Display, and Performance Max)
- Intermediate to advanced proficiency in Meta Ads
- Proficiency in Google Analytics 4 and performance tracking and attribution tools
- Proficiency in Excel or Google Sheets for budget control, results analysis, and report creation
- Experience with Power BI or other data visualization tools is desirable
- Strong analytical thinking with the ability to interpret data from multiple channels
- Business acumen to translate commercial priorities into media strategy
- Strong organizational skills and autonomy to manage multiple campaigns simultaneously
- Clear communication skills to align with partner teams and present results to leadership
- Testing mindset and commitment to continuous improvement
- Attention to detail and a strong sense of ownership
Benefits
Comp & perks- Unimed medical insurance
- Unimed dental insurance
- Gympass
- Pharmacy discount program
- Breakfast and afternoon snack
- Partnerships with colleges and language schools
- Employee discount on products
- Profit-Sharing or Results-Sharing Program
- Training programs
- On-site cafeteria
- Life insurance
- Meal or food allowance
- Transportation allowance