Content Strategist – Instagram, Aesthetics and Healthcare

Grupo HOF 360

. Create editorial calendars aligned with each client’s positioning, audience, and objectives .

Posted 10/25/2026contractRemote • BrazilMid-LevelSenior💰 R$0 - R$2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation and editing for social media platforms, particularly Instagram, with a strong command of persuasive writing and visual design. Proficient in managing multiple client requests while maintaining attention to detail and meeting deadlines.

Highest-signal resume keywords

Content Creation For InstagramStrong Writing SkillsVideo Editing With CapCutVisual Asset Creation With CanvaBilingual Proficiency In Portuguese And English

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content PlanningCopywritingVideo EditingProofreadingResearching TrendsCreating Editorial CalendarsMonitoring Engagement MetricsAdapting CommunicationCreating Reels ScriptsEditing Visual Elements

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention To DetailAutonomyOpen To Feedback

Tools & Technologies

CanvaCapCutManychat

Certifications & Qualifications

University Degree

Industry Keywords

Social Media ContentAestheticsHealthcareOrofacial HarmonizationInstagram Search Optimization

About the role

Key responsibilities & impact

Create editorial calendars aligned with each client’s positioning, audience, and objectives
Write headlines, captions, carousels, and story sequences using natural, persuasive language suited to each professional’s tone of voice
Develop Reels scripts with hooks, narratives, and clear recording guidelines
Create designs for posts, carousels, stories, and Reels covers while adhering to each client’s visual identity
Edit Reels and stories with cuts, captions, music, and visual elements that support comprehension and retention
Turn questions, behind-the-scenes content, testimonials, and results into stories and content that are relevant to the audience
Research references, trends, and formats, adapting ideas to each professional’s context
Monitor reach, retention, shares, saves, and interactions to recommend content improvements
Participate in clients’ WhatsApp groups to request materials, answer questions, align on deliverables, track approvals, and communicate deadlines
Organize the production workflow and track the stages of creation, review, approval, and publication
Collaborate with the team and clients throughout the research, planning, copywriting, scripting, creation, editing, and results-monitoring processes

Requirements

What you’ll need

Hands-on experience planning and producing content for Instagram
Strong writing skills, excellent command of Portuguese, and meticulous proofreading abilities
Ability to adapt communication to the identity, audience, and objectives of different clients
Understanding of the role of Reels, stories, and carousels in building reach, relationships, and business opportunities
Ability to create visual assets and edit videos for social media
Strong organizational skills to manage requests from multiple clients and meet agreed deadlines
Autonomy to execute plans, propose ideas, and resolve requests
Strong communication skills with clients and team members, attention to detail, and a strong aesthetic sense
Open to receiving feedback and making revisions
Experience creating content for aesthetics, healthcare, or orofacial harmonization is a plus
Proficiency in Canva and CapCut is a plus
Familiarity with Manychat and comment and direct-message automations is a plus
Knowledge of keywords and Instagram search is a plus
Experience using artificial intelligence to support content production—along with critical review, fact-checking, and original writing—is a plus
University degree
Portuguese
English
Please send a link to your portfolio with examples of content you have created and edited